Over the years, the role of a CRO has grown to become a single point of contact in an organization, besides driving better integration and alignment between all revenue-related functions. Moreover, CROs today are responsible for catering to revenue-generating processes and connecting various revenue-related tasks in an organization. They are also demonstrating effective leadership to drive predictable growth.

The current market scenario demands effective sales leadership of the CRO to surpass through recessionary times and maintain the business continuity cycle. Join our host, Deb Deep Sengupta, Global President & Chief Revenue Officer, Cloud4C Services | Board Advisor | Investor | Former CEO SAP India & South Asia, in conversation with our guest speaker, Simon Chassar, Chief Revenue Officer, Claroty, to uncover the role of a CRO in effective sales leadership.

There is a massive shift to digitally transformed and customer-focused marketing and the Customers’ journey is more content-driven and engaging now. The key to businesses is the smooth transitions and effective management of sales pipeline and marketing resources. In a subscription-based economy, where companies are investing big time on annuity revenue models, role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.

The CRO function oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. CROs are accountable in aligning all sales-generating departments and building strategic partnerships. Their cross-functional expertise ensures sales and marketing communicate well, share information, and collaborate in content creation so that each messaging fits their target customers.

How the role of a Chief Revenue Officer is shaping up to be more focused on all revenue generation processes in an organization?  Listen to the CRO Talk Series - Encompassed in a 5 module virtual series of 30 minutes each, this gathering of 500+ nation’s top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way businesses meet the goals and provides an ensured success pathway to become a successful CRO.

The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.

They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.

In a post-pandemic world, organizations need to not only adapt to technological changes but also build on a long-term revenue mindset. There is a need to move from working in silos to working together in alignment so that all the revenue-related departments pay off. Join us as we understand how the CRO can bring about this change in our CRO Talk Series. Register here and catch our CRO Talk Series: Module 4 - What Experience Makes For The Perfect CRO?

Join MarketsandMarkets with our host, Deb Deep Sengupta - Chief Revenue Officer | Board Advisor | Investor | Former CEO SAP India & South Asia, an industry veteran with a proven track record of building “Winning Culture”, in conversation with our guest speaker Eric Duffaut, President and Global Head of Field & Marketing, FINASTRA with over 30 years of experience in sales, consulting services, marketing, & customer support with SAP & Oracle to unravel the disruptive role of the CRO.

The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.

They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.

The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.

They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.

The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.

They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.