The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.
They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.
Their cross-functional expertise ensures sales and marketing communicate well, share information, and collaborate in content creation so that each messaging fits their target customers. working in industries as varied as financial services, IT, and advertising, a CRO who can lead your organisation in building alliances and collaborations increases the likelihood of higher profitability and achievement.
In a subscription-based economy, where companies are investing big time on annuity revenue models, role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.
Encompassed in a 5 module virtual series of 60 minutes each, this gathering of 500+ nation’s top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO.
Global President & Chief Revenue Officer | Board Advisor | Investor | Former CEO SAP India & South Asia, Cloud4C Services
Senior Advisor & Investment Committee Member, Avaana Capital
President & Global Head of Field & Marketing, Finastra