There is a massive shift to digitally transformed and customer-focused marketing and the Customers’ journey is more content-driven and engaging now. The key to businesses is the smooth transitions and effective management of sales pipeline and marketing resources. In a subscription-based economy, where companies are investing big time on annuity revenue models, role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.
The CRO function oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. CROs are accountable in aligning all sales-generating departments and building strategic partnerships. Their cross-functional expertise ensures sales and marketing communicate well, share information, and collaborate in content creation so that each messaging fits their target customers.
How the role of a Chief Revenue Officer is shaping up to be more focused on all revenue generation processes in an organization? Listen to the CRO Talk Series - Encompassed in a 5 module virtual series of 30 minutes each, this gathering of 500+ nation’s top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way businesses meet the goals and provides an ensured success pathway to become a successful CRO.
Global President & Chief Revenue Officer | Board Advisor | Investor | Former CEO SAP India & South Asia, Cloud4C Services
Senior Advisor & Investment Committee Member, Avaana Capital
President & Global Head of Field & Marketing, Finastra