Disruption Dialogues
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Chief Revenue Officer Talk Series | Season 1

There is a massive shift to digitally transformed and customer-focused marketing and the Customers’ journey is more content-driven and engaging now. The key to businesses is the smooth transitions and effective management of sales pipeline and marketing resources. In a subscription-based economy, where companies are investing big time on annuity revenue models, role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.

The CRO function oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. CROs are accountable in aligning all sales-generating departments and building strategic partnerships. Their cross-functional expertise ensures sales and marketing communicate well, share information, and collaborate in content creation so that each messaging fits their target customers.

How the role of a Chief Revenue Officer is shaping up to be more focused on all revenue generation processes in an organization?  Listen to the CRO Talk Series - Encompassed in a 5 module virtual series of 30 minutes each, this gathering of 500+ nation’s top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way businesses meet the goals and provides an ensured success pathway to become a successful CRO.

WHAT TO EXPECT
1. Chief Revenue Officer Talk Series Module 1: ROLE OF A CRO
  • What is the difference in a CRO compared to the traditional Head of Sales, COO, Head of Operations?
  • At what stage of a company's development should they appoint a CRO?
  • What do you think the role of a CRO is to help or guide and provide input the development and engineering teams?
Steve Winter, Operations Advisor Sales and Marketing Advent International, Former Chief Revenue Officer, Coupa Software . A strategic executive with more than 30 years of experience, he has recently retired as the Chief Revenue Officer for Coupa Software where he was responsible for driving the company's strategy and execution on all revenue-connected aspects of the business. During his tenure, Coupa Software had a successful IPO on NASDAQ and continued to experience explosive year over year growth.
2. Chief Revenue Officer Talk Series Module 2: Transformation in the role of CRO
  • What are the kind of challenges you faced in enabling the foundation of the organization?
  • How do you foster the culture of trying to do things without the fear of failure?
  • What is the shift you have to make from being a cost center to a profit center leader?

Miha Bobic, Vice President Business Development and Product Portfolio, Danfoss. Skilled in Product Lifecycle Management, DMAIC, Innovation Management, Failure Mode and Effects Analysis (FMEA), and Industrial Engineering, Miha Bobic has revitalized the Product Portfolio of District Energy Systems at Danfoss by unlocking the potential of artificial intelligence, connectivity, and optimization tools, making it possible for the utilities and service providers to effectively meet the growing demands for energy efficiency while improving business operations and costs.
3. Chief Revenue Officer Talk Series Module 3: Investor Perspective on the role of a CRO
  • What is the role of a CRO in a growth stage company and what is the right time for a company to invest in a CRO?
  • Who is responsible if the growth of the company stalls after raising capital?
  • What is the role of a CRO to influence the product road map?
Sandeep Singhal, Senior Advisor & Investment Committee Member, Avaana Capital. Sandeep is one of the pioneers of venture capital in India and saw the startup investment opportunity very early. He was involved in the startup scene, first running his own startup- Medusind Solutions, before starting an investment firm- eVentures India in 1999 and later co-founded Nexus Venture partners in 2006. He was also an early investor in MakeMyTrip, one of India's first generation internet firms which went public in the US.
4. Chief Revenue Officer Talk Series Module 4: What experience makes for the perfect CRO?
  • What makes the right CRO? How can CROs help businesses adopt the market changes and chart lucrative revenue growth?
  • Today, CROs are primarily focused on strategy and methodologies, combined with bringing in revenue. How the role of a CRO is evolving in the post-pandemic era?
  • What are the most important metrics to develop a successful revenue operation alongside day-to-day deals?
Eric Duffaut, President and Global Head of Field & Marketing, FINASTRA. Eric has 30 years of experience in global sales, consulting services, and marketing. With extensive international general management and sales leadership experience in the IT industry including SAP, Oracle, etc., he has addressed a wide spectrum of customers from Fortune 500 enterprises to small and medium-sized businesses.
5. Chief Revenue Officer Talk Series Module 5: Role of CRO in Embracing Market Disruptions
  • Given the current market scenario, why should a CRO consider embracing market disruptions while building strategies for revenue growth?
  • As per the industry experts, the key to revenue growth is market disruption. In this digitized era, what factors should CROs consider to chart a successful revenue growth mindset?
  • How can market disruptions impact the potential revenue opportunities of a business?

Marcus Jewell, Chief Revenue Officer at Juniper Network Limited. Marcus has worked in the technology industry for more than 20 years holding senior sales leadership positions in networking organizations. Marcus was formerly the General Manager for Juniper's EMEA business. Prior to this, he was associated with Brocade Communications, where he ran the EMEA business and was also the global head of the company's software sales.

EVENT FORMAT

  • 5 modules virtual series of 60 minutes each
  • Each module of keynote, fireside chats, and interactive panel
  • Modules will be a virtual 60-minute session followed by 10 minutes of Q&A with a moderator
  • Captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO

UPCOMING MODULES

  • 11th April 2022 -  Module 4: What experience makes for the perfect CRO?
  • 25th April 2022 -Module 5: Role of CRO Embracing Market Disruptions

Enquire Now

Sponsor/Exhibit Delegate
CONFERENCE SPEAKERS
Speakers
Deb Deep Sengupta
Deb Deep Sengupta
Chief Revenue Officer | Board Advisor | Investor | , Former CEO SAP India & South Asia
Steve Winter
Steve Winter
Operations Advisor Sales and Marketing Advent International, Former Chief Revenue Officer, Coupa Software
Miha Bobic
Miha Bobic
Vice President Business Development and Product Portfolio, Danfoss
Sandeep Singhal
Sandeep Singhal
Senior Advisor & Investment Committee Member, Avaana Capital
Eric Duffaut
Eric Duffaut
President & Global Head of Field & Marketing, Finastra
Marcus Jewell
Marcus Jewell
Chief Revenue Officer, Juniper Network Ltd
PAST EVENT GALLERY