Over the years, the role of a CRO has grown to become a single point of contact in an organization, besides driving better integration and alignment between all revenue-related functions. Moreover, CROs today are responsible for catering to revenue-generating processes and connecting various revenue-related tasks in an organization. They are also demonstrating effective leadership to drive predictable growth.
The current market scenario demands effective sales leadership of the CRO to surpass through recessionary times and maintain the business continuity cycle. Join our host, Deb Deep Sengupta, Global President & Chief Revenue Officer, Cloud4C Services | Board Advisor | Investor | Former CEO SAP India & South Asia, in conversation with our guest speaker, Simon Chassar, Chief Revenue Officer, Claroty, to uncover the role of a CRO in effective sales leadership.
In the first season of the CRO Talk Series, we aimed to introduce the concept of a Chief Revenue Officer and their role in transforming businesses from several industry experts and leaders. The latest season is focused on discussing the nuances of the role of a CRO with the CROs themselves!