Martech Archives - Blogs & Articles

Building A Future-Ready MarTech Strategy at the MarketsandMarkets MarTech Innovation & Leadership Summit – A combination of Artificial Intelligence, Machine Learning, Big Data and Customer Experience

January 15, 2020January 15, 2020 MarketsandMarkets Conferences

London, United Kingdom, 15th January – The MarketsandMarkets MarTech Innovation & Leadership Summit scheduled to be held on 26th – 27th March 2020 in London -UK will host Industry Giants such as HubSpot, Google, BNY Mellon, Tata Global Beverages, Microsoft, IBM iX, Oracle, eBAY, HCL Technologies, Adidas, Hewlett Packard Enterprise to present their most recent innovations, new marketing strategies and technologies which will give our attendees a complete understanding about the marketing landscape in 2020. The Summit will gather 35+ leading industry speakers and 150+ professionals. The 2-day event will…

Liliana Caimacan talks about ‘Building strong brands through Purpose’ at the MarketsandMarkets MarTech Innovation & Leadership Summit

January 14, 2020 MarketsandMarkets Conferences

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments, and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA. With extensive…

Florian Bonnet talks about ‘Behavioral Personalization’ at the MarketsandMarkets MarTech Innovation & Leadership Summit

January 10, 2020January 10, 2020 MarketsandMarkets Conferences

London, January 10 – Florian Bonnet is a Head of Product at Zizoo, named one of Forbes’ top ‘Travel Tech Startups Taking Europe by Storm’. Zizoo is bringing boat holidays to the mass market, offering over 23,000 boat experience products across 500+ destinations worldwide. In his position, he is responsible for all the Digital Product and Data activities. Prior to that, he held several positions at HelloFresh, the leading meal kit company and global provider of fresh food at home, where he led the Conversion Tribe as a Sr. Director…