Building A Future-Ready MarTech Strategy at the MarketsandMarkets MarTech Innovation & Leadership Summit – A combination of Artificial Intelligence, Machine Learning, Big Data and Customer Experience

London, United Kingdom, 15th January – The MarketsandMarkets MarTech Innovation & Leadership Summit scheduled to be held on 26th – 27th March 2020 in London -UK will host Industry Giants such as HubSpot, Google, BNY Mellon, Tata Global Beverages, Microsoft, IBM iX, Oracle, eBAY, HCL Technologies, Adidas, Hewlett Packard Enterprise​ to present their most recent innovations, new marketing strategies and technologies which will give our attendees a complete understanding about the marketing landscape in 2020.

The Summit will gather 35+ leading industry speakers and 150+ professionals. The 2-day event will focus on the latest industry trends, advancements and future growth in the marketing industry with the help of expert keynote presentations, live case studies and breakthrough panel sessions.

Dell Technologies, Microsoft, Capgemini, Mastercard, Shell, HSBC, Horiba, Royal Bank of Scotland, Banco Santander, Zizoo, Visa, ABB, 3M, Cox Automotive, Huawei Technologies, GSK, Telegraph, Barclays, Unilever, and EY are just a few of the organizations who are sending their teams to the event.

Scott Brinker, VP Platform Ecosystem, HubSpot will be giving a keynote presentation about how “Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience.” During his presentation, he will deep dive into the rise of citizen developers and what it means for marketing, Centralized martech that empowers decentralized marketing, why marketing enablement is just as important as sales enablement and Designing for change in your marketing organization.

Scott will also distill “The New Rules of Marketing Technology & Operations” embraced by best-in-class marketing teams for:

  • Centralization,
  • Automation,
  • Decentralization,
  • Humanization, and
  • Continuous change

Apart from Scott, we will be having another keynote presentation on “Impacts of AI/ML on Organizational Intelligence and Strategy Development” which will be given by Paul Santilli, WW OEM Industry Intelligence & Strategy, Hewlett Packard Enterprise. The presentation will cover provisions around AI/ML applications in Intelligence, Strategy Development processes to conform to Industry Disruption, Traditional vs Progressive Intelligence Acquisition and Analytics and Organizational Implications around Big Data Decisions and Execution

The event overview, registration details and complete speaker list are available on the official website. You can also download the complete agenda to identify the potential interest in the conference on this page – https://bit.ly/35mpFJI oryou can directly email onevents@marketsandmarkets.com asking for more details, your queries and provide feedback.

Markets and Markets Conferences (MnM Conferences) produces global summits, congresses and conferences bringing together key industry experts from academia and industry, fostering the exchange of ideas and the latest research through cutting edge conference programs, interactive panel, and round table discussions. Conferences are currently held or planned in the UK, Europe, the USA and across Asia.

Contact Person – Shardul Oza

Email: shardul.oza@marketsandmarkets.com

Contact Number – +91 020 48598 285

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