Maximize your positive impact through the Crystal Ball Event Series by MarketsandMarkets

MarketsandMarkets Strategy and Innovation Best Practice Roundtable

Utilizing marketing data for organizational growth in the face of disruptions such as COVID, supply chain, and environmental disasters.

Urgent disruptions are driving change across all industries, requiring leaders to embrace new ways of thinking while capitalizing on opportunities that are short-lived and limited. These disruptions are already compelling, as B2B companies seek to transform 50% of their revenues from old to new revenue sources, creating opportunities worth upwards of $25 trillion by 2030. 

These disruptions are already riding high tides. Rivian, an American EV automaker, hit a market valuation of more than $100 billion after the world's biggest IPO this year, making it the 3rd most-valued automaker after Tesla and Toyota. This tremendous feat was made possible by truly disruptive trends such as electrification, due to new carbon emission rules and regulations.But it doesn’t just stop at the automotive industry.

These opportunities, while occasionally forecasted, are more often than not unknown and their untimely identification puts lot of businesses at risk of losing out on major revenue streams. So, how can you capitalize on disruption-led growth opportunities and prepare your organization for growth in 2022 and beyond?

Join MarketsandMarkets and a select panel of industry peers as we explore 25$ trillion worth of growth opportunities created by the disruptions in the coming decade and deep-dive into identifying new revenue sources and integrate actionable insights into building a non-linear business plan for your organization to get a first-mover advantage.

What to Expect

Key
Highlights

  • Disruption-led opportunities
  • Non-linear growth
  • Tracking disruptions
  • Disruption preparedness
  • Utilizing marketing intelligence

Discussion Points

  • How prepared are you for the next great disruption?
  • How can you turn short-lived disruptions into long-term growth opportunities?
  • How has the complexity of your ecosystem increased over the past 5 years?

Conference Agenda

Day 1 Wed, 28-Sep-2022

Panel
Discussion

10:00 - 11:30

Download
agenda
  • With COVID-19 being a given, can you please name some of the biggest disruptions you’ve seen in your industry? (eg: supply chain, natural disasters, the Great Resignation) How has your organization handled these disruptions?
  • What major disruptions have created significant growth opportunities in your industry? Have they impacted your customers in a similar manner?
  • Let’s dig a little deeper. Do you find disruption-led growth opportunities to be inherently short-lived? Or does it depends on the nature of the disruption?
  • Has the complexity of your ecosystem increased over the past 5 years? Does it make you more susceptible to disruptions now?
  • How do you try to keep yourself prepared for an unforeseen disruption? What lessons have you learned from the past 5 years?

Conference Speakers

Confirmed Speakers

Dr. Karthik Anantharaman

Dr. Karthik Anantharaman

Vice President - International Business, Apollo Hospitals

Udit Goyal

Udit Goyal

Head of Strategy & Revenue, Google

Samta Bansal

Samta Bansal

Global Consulting Services Strategy & Marketing Leader, Hitachi Vantara

Raj Kamal Singhal

Raj Kamal Singhal

Chief Operating Officer, Hitachi Systems

Jai Singh Arun

Jai Singh Arun

VP of Strategy & Product Management, IBM

Vinod Chikkareddy

Vinod Chikkareddy

Corporate SVP, MarketsandMarkets

Kenneth Pinto

Kenneth Pinto

AVP- Customer Success & Strategic Engagements, MarketsandMarkets

View All Speakers
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