Digital
23rd - 24th September 2020

MarketsandMarkets Design Thinking Virtual Summit( Time Zone - EASTERN STANDARD TIME (EST)

Maximizing the Value of Design within the BFSI Sector for Creative Problem Solving

Technology, digitization and globalization are disrupting conventional business models. The design and customer experience functions are witnessing an exponential shift. In today’s rapidly evolving world, it is essential to connect with the customers to stay ahead and gain competitive advantage. The BFSI sector has experienced a turbulent period of digital disruption in the recent past. Banking and Financial Institutes needs to explore the customer expectations and needs on a deeper level with unconventional innovative solutions. It is at this point that Design Thinking in finance comes into play! Design Thinking helps Banks and Financial Institutes understand the people for whom they are designing their products or services. Design Thinking in BFSI enables the integration of technology with a human centered approach into the business strategy.

Conceived with a vision to promote a knowledge sharing and networking platform, within the BFSI Sector, the MarketsandMarkets Design Thinking Virtual Summit, scheduled to be held on 23rd-24th September 2020, is going to focus on addressing the idea of design transformation and building a design thinking culture into a business organization. Join us for the two-day virtual summit that will bring together banking and finance experts to share their experiences and insights that have enabled growth and profitability in their organization.

Registered delegates can join the event from HERE!

WHAT TO EXPECT

Key Highlights

  • Explore new business ideas with a human centered design strategy
  • Digital Design Thinking- Pros and cons of virtually incorporating Design Thinking
  • Application of Design Thinking with analytics and AI
  • Role of Data in Design Thinking
  • Working in sync with Lean, Agile and Design
  • The Impact of COVID 19 on Design Thinking, CX and UX

Who Should Attend?

CEOs/Presidents, MDs, CCOs/CMOs/CDOs, Chief Executives, Directors, Vice Presidents, Department Heads, Leaders, Managers, Scientists and Technologists specializing in:

  • Design Thinking
  • Design Strategy
  • Customer Experience
  • Customer Centricity
  • Creativity
  • Innovation Management
  • Innovation
  • Strategic Innovation Management
  • Technical Development
  • Product Sustainability
  • Design Thinker
  • Visual Thinking
  • Customer Journey

Why Attend?

  • Understand the importance of embedding a Design Thinking strategy into your business model
  • Learn to remain agile, in this unpredictable modern world
  • Integrate new business strategies using effective design thinking tools and technologies
  • Learn about how COVID has impacted the Design Thinking industry and why now the shift to a human-centered business strategy is necessary
  • Building a team that understands and implements a practical Design strategy for business growth
  • Amalgamation of AI and Analytics with Design Thinking

CONFERENCE AGENDA
CONFERENCE SPEAKERS
Speakers
Jessica DeMartini
Jessica DeMartini
Customer Experience Strategy Leader, Wells Fargo
Paul Strike
Paul Strike
VP - Head of Design & User Experience , Prudential Financial
Rory Horne
Rory Horne
User Research and Insights Lead, Capital One
Tiago Boaventura
Tiago Boaventura
Digital Design Lead, Scotiabank
Jeanine Guido
Jeanine Guido
Executive Director Service Design| Digital Experience Design , J.P. Morgan
Liz Welzbacher
Liz Welzbacher
Director, UXDesign and Design Thinking , U.S. Bank
Harshit Desai
Harshit Desai
Head - Customer Experience, Alliances & Automation , Aditya Birla Finance
Adam Billing
Adam Billing
Founder and Creator , Treehouse Innovation and Sprintbase
SPONSORS
Speaking Partner
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Sprint Base

Primary Partner
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SOMO

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