CMO Tech Virtual Conference - US [Time zone EST]

26th May 2021

Technology and creativity continue to alter the working environment. Consumer demands are becoming more challenging every day, and keeping up with trends can be overwhelming. Today's leadership of the CMO is about promoting growth, and their responsibility for sales and marketing strategies that needed to meet business acumen is utmost challenging

There have been a number of regulations lately due to COVID, but how did the industry adjust and how did the transition occur? How does the current landscape look like after the pandemic? Is it ever going back to normal, or is it going to be a hybrid? These are segments that the conference reflects on. Explore and learn from top-level CMOs and business leaders at MarketsandMarkets CMOTech virtual conference which will take place on 26th May 2021.


  • Is the role of an event manager gone? 
  • Has the emphasis of the generation of digital demand increased?
  • What are the deciding factors to assess the disinvest, where to slash or decide to double?
  • What does the new landscape look like post pandemic; back to normal or hybrid?
  • From a brand standpoint, how advertisers use technology to their benefit during these challenging times?

The following leaders from Tech companies:

  • Chief Marketing officer
  • Senior vice president marketing
  • Vice president marketing
  • Senior Marketing manager
  • Global marketing officer
  • Marketing director
  • Chief growth officer


Online registrations

08:00 - 08:30

Opening note by MarketsandMarkets

08:30 - 08:40

Opening remarks by Chairperson

08:40 - 08:45


Digital is Here to Stay: How to Ensure Your Marketing Organization is Set Up for Success in a Digital-First World

Kate Adams

Kate Adams , Senior Vice President – Marketing, , Validity

08:45 - 09:15

How “big company” marketing leaders can benefit from start-up learnings

 Shashi Kiran

Shashi Kiran, Chief Marketing Officer, Aryaka

09:15 - 09:45

The power of agile in meeting your customer’s needs

Nick Haywood

Nick Haywood, Chief Delivery Officer, Somo Global

09:45 - 10:15

One on One Meetings & Networking

10:15 - 10:25

MarketsandMarkets “Leveraging Partner Ecosystem for Account Based Marketing Automation”

Shekhar Gupta

Shekhar Gupta , Geography Head-US, MarketsandMarkets

10:25 - 10:45

B2B Marketing in a post-pandemic world

Rahul Bhalla

Rahul Bhalla, Formerly CMO for IBM Cloud in Asia-Pacific, IBM

10:45 - 11:05


How to light the FIRE under marketing – a framework for modern marketing to support growth and scale

 Genefa Murphy

Genefa Murphy, Chief Marketing Officer, Five9

11:05 - 11:35

Panel discussion: How is Demand Generation different in 2021?

11:35 - 12:15

How to engage with clients in a hyper-engaging environment

Luca De Giuseppe

Luca De Giuseppe, Head of Digital, TCS

12:15 - 12:45

Closing remarks by Chairperson

12:45 - 12:50

End of Conference

12:50 - 12:50



Kerry Desberg

Kerry Desberg

Chief Marketing Officer, Impartner Software

 Shashi Kiran

Shashi Kiran

Chief Marketing Officer, Aryaka

 Genefa Murphy

Genefa Murphy

Chief Marketing Officer, Five9

Aparna Jairam

Aparna Jairam

Chief Marketing Officer, Hexaware Technologies

Kate Adams

Kate Adams

Senior Vice President – Marketing, , Validity

Rahul Bhalla

Rahul Bhalla

Formerly CMO for IBM Cloud in Asia-Pacific, IBM

Joshua Kanter

Joshua Kanter

Chief Marketing Officer, Encora

Nick Haywood

Nick Haywood

Chief Delivery Officer, Somo Global

Shekhar Gupta

Shekhar Gupta

Geography Head-US, MarketsandMarkets

Luca De Giuseppe

Luca De Giuseppe

Head of Digital, TCS