MarketsandMarkets CMO Tech Virtual Conference - US [Time zone EST]

26th May 2021
CONFERENCE SPEAKERS
Speakers
Kerry Desberg
Kerry Desberg
Chief Marketing Officer,
Impartner Software


Kerry Desberg joined Impartner in 2015 and leads the development and execution of the company's global marketing strategy. Desberg brings more than 30 years’ experience across the B-2-B and B-2-C marketing and communications spectrum to the CMO role and has worked with some of the world’s top Fortune 500 corporations and agencies, including Procter and Gamble, Owens Corning, Danaher and Lockheed Martin and Fleishman Hillard.

Desberg is widely known in the channel, having led the company’s presence at industry events worldwide throughout her tenure with the company. Desberg serves on The Channel Focus Women’s Leadership Council Advisory Board, and was recently recognized as one of CRN’s 2020 Women of the Channel and as Global CMO of the Year by Enterprise IT World, 2020.


 Shashi Kiran
Shashi Kiran
Chief Marketing Officer,
Aryaka


Shashi Kiran is the Chief Marketing Officer at Aryaka Networks, a later stage, venture funded start-up based in the San Francisco Bay area, where he oversees product management, strategy, marketing and technology partnerships. Shashi has experience in marketing and product management functions across larger corporations like Cisco, as well as startups and believes in cross-pollinating learnings. He has built and led high-impact teams globally with a focus on authentic leadership. He also serves on the advisory board of a few companies including The Fabric, Ushur, True Lark and others, where he’s asked to share his insights. Shashi holds a Bachelor’s degree in Engineering, an MBA in marketing, both from India, and has benefited from execution education stints at Stanford, Harvard and MIT. He frequently contributes to several tech publications including Forbes.


 Genefa Murphy
Genefa Murphy
Chief Marketing Officer,
Five9


Genefa Murphy is the Chief Marketing Officer for Five9. With over 15 years of global experience in the field of technology from consulting, to product management, strategy and marketing, she is an accomplished leader and has led worldwide teams in creating and executing compelling and effective go-to-market strategies and campaigns. Genefa holds a BSc in Business IT and a PhD, which focused on the intersection of technology and sociology in determining technology adoption in the enterprise. Genefa has been recognized as a global CMO of the year and CRN Woman of the Channel for her contributions to the partner and channel eco-system.


Aparna Jairam
Aparna Jairam
Chief Marketing Officer,
Hexaware Technologies


Aparna heads the Marketing function at Hexaware globally. She is responsible for Lead Generation, Corporate Branding and Employer Branding. In her career spanning 25 years, she has focused on playing a gamut of challenging and diverse roles across Technology, Presales, Delivery, Practice, Sales, Learning & Development and Marketing in the IT Services Industry spectrum.

Aparna is a Computer Engineering graduate from Pune University with a Post Graduate Diploma in Financial Management from NMIMS, Mumbai and has done a Certificate Program from MICA in Digital Marketing.


Kate Adams
Kate Adams
Senior Vice President – Marketing, ,
Validity


Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.

Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.

Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.


Rahul Bhalla
Rahul Bhalla
Formerly CMO for IBM Cloud in Asia-Pacific,
IBM


Formerly the CMO for IBM Cloud and IBM Systems for Asia-Pacific where he was responsible for launching the IBM Cloud brand, integrating IBM’s acquisition of RedHat and repositioning IBM’s hardware for Cloud and AI.  As a transformational leader he reimagined and rolled out the ‘New Work of Marketing’ across AP/China.  He has led large teams of 200+ employees and groomed many future leaders. He headed Strategy and Marketing for IBM Services in India for 5+ years. 

A strategy and management consultant by training, Mr. Bhalla is a recognized thought leader and has received numerous awards. 

As a content creator, he maintains that if content is not authentic it is not worth putting out there.  So to that end, he has recently added being an author to his long list of accomplishments with his newly published book, ‘Thoo, thoo!  Counting my Blessings”.

MBA from Cornell University; BA from Colgate University where he also received the President’s Award.


Joshua Kanter
Joshua Kanter
Chief Marketing Officer,
Encora


Joshua Kanter is an accomplished Chief Marketing Officer, experienced in leading the Marketing and Customer Experience functions across B2B and B2C businesses. As Encora’s CMO, Kanter is responsible for all aspects of the company’s customer engagement strategy, direct marketing strategy, digital consumer engagement, loyalty marketing, marketing technology, customer analytics and brand creative strategy. Kanter has previously served as the Chief Marketing Officer at PetSmart and International Cruise & Excursions, and Senior Vice President of Marketing Strategy at Caesars Entertainment. Earlier in his career, he was an Associate Partner at McKinsey & Company where he focused on the Loyalty Strategy and Customer Lifecycle Management practices in several service industries, including hospitality, financial services, telecommunications and retail.


Nick Haywood
Nick Haywood
Chief Delivery Officer,
Somo Global


Nick is a digital product delivery pioneer with over 15 years of experience in bringing award-winning digital innovation to life for world-leading brands including Audi, Skoda, HSBC, Goldman Sachs, and Kingfisher.

Named one of the most influential people in the mobile industry in 2014’s Mobile Entertainment’s 30 under 30, and having launched one of the UK’s first automotive mobile sites for Mitsubishi, Nick is now leading Somo’s diverse team of delivery experts guiding clients through digital transformation, maximising value for investment, and delivering high impact digital products that translate into a long-term change across client’s Technology, People and Processes. 


Shekhar Gupta
Shekhar Gupta
Geography Head-US,
MarketsandMarkets


At MarketsandMarkets, Shekhar Gupta is leading US Central region and managing global client relationship for key strategic accounts with a focus on building and growing client services group. Shekhar has 20 years of consulting experience at various executive levels spanning from Technology Delivery, Business Development and Account Management, and has worked with client’s leadership across key business verticals in Finance, Insurance, Resources, Retail and Healthcare. Before joining MarketsandMarkets, Shekhar was Client Executive at Avanade (Accenture & Microsoft JV) leading Midwest region accounts. Shekhar is passionate about Customer Service Excellence through building strong client relationships and driving business value for both client and company.


Luca De Giuseppe
Luca De Giuseppe
Head of Digital,
TCS


Head of Digital Marketing and Campaigns at Tata Consultancy Services (TCS). He leads the digital strategy and the growth marketing activities for the UK & Europe region with the objectives to create new business opportunities. As Digital Lead, his focus is on transforming TCS’ marketing and sales activities into a more integrated and automated synergy finalised to expand sales enablement. Some of Luca’s recent campaigns have gained international reputation with prestigious awards from global institutions. In his 5 years at TCS, Luca has also brought the digital transformation in other areas of marketing, including events. Prior to joining TCS, Luca led the digital marketing in travel sector at the World Travel & Tourism Council (WTTC) and started in the media sector as TV reporter for Sky News. Luca’s personal interests include martial arts, with more than 20 years of practice, modern arts and fusion cuisine.