Name: MarketsandMarkets CMO Tech Virtual Conference - US [Time zone EST]
Start: 2021-05-26
End: 2021-05-26

EVENT OVERVIEW

Technology and creativity continue to alter the working environment. Consumer demands are becoming more challenging every day, and keeping up with trends can be overwhelming. Today's leadership of the CMO is about promoting growth, and their responsibility for sales and marketing strategies that needed to meet business acumen is utmost challenging

There have been a number of regulations lately due to COVID, but how did the industry adjust and how did the transition occur? How does the current landscape look like after the pandemic? Is it ever going back to normal, or is it going to be a hybrid? These are segments that the conference reflects on. Explore and learn from top-level CMOs and business leaders at MarketsandMarkets CMOTech virtual conference which will take place on 26th May 2021.

Is the role of an event manager gone?
Has the emphasis of the generation of digital demand increased?
What are the deciding factors to assess the disinvest, where to slash or decide to double?
What does the new landscape look like post pandemic; back to normal or hybrid?
From a brand standpoint, how advertisers use technology to their benefit during these challenging times?

The following leaders from Tech companies:

Chief Marketing officer
Senior vice president marketing
Vice president marketing
Senior Marketing manager
Global marketing officer
Marketing director
Chief growth officer

CONFERENCE AGENDA

Online registrations	08:00 - 08:30
Opening note by MarketsandMarkets	08:30 - 08:40
Opening remarks by Chairperson	08:40 - 08:45
POST COVID IMPLICATIONS
Digital is Here to Stay: How to Ensure Your Marketing Organization is Set Up for Success in a Digital-First World Kate Adams , Senior Vice President – Marketing, , Validity	08:45 - 09:15
How “big company” marketing leaders can benefit from start-up learnings Shashi Kiran, Chief Marketing Officer, Aryaka	09:15 - 09:45
The power of agile in meeting your customer’s needs Nick Haywood, Chief Delivery Officer, Somo Global	09:45 - 10:15
One on One Meetings & Networking	10:15 - 10:25
MarketsandMarkets “Leveraging Partner Ecosystem for Account Based Marketing Automation” Shekhar Gupta , Geography Head-US, MarketsandMarkets	10:25 - 10:45
B2B Marketing in a post-pandemic world Rahul Bhalla, Formerly CMO for IBM Cloud in Asia-Pacific, IBM	10:45 - 11:05
EXPLORING MARKETING TECHNOLOGY AND TOOLS
How to light the FIRE under marketing – a framework for modern marketing to support growth and scale Genefa Murphy, Chief Marketing Officer, Five9	11:05 - 11:35
Panel discussion: How is Demand Generation different in 2021?	11:35 - 12:15
How to engage with clients in a hyper-engaging environment Luca De Giuseppe, Head of Digital, TCS	12:15 - 12:45
Closing remarks by Chairperson	12:45 - 12:50
End of Conference	12:50 - 12:50