The Customer Data Platform Institute educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.
Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer. The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.
The BCMA is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities. Our members include world leading brands, agencies, production companies, influencers, publishers and platforms. We invest in groundbreaking research and have developed a proprietary effectiveness measurement tool with our global partner Ipsos MORI
With regards to speakers can you list for me what you perceive as a 'solution provider company' as we have a broad range of members from the brand, production, media agency, platform and broadcast industries - does this mean you only want brands?
The DAA is a not-for-profit, volunteer-powered association whose mission is to advancing the use of data to understand and improve the digital world through professional development and community. Its vision a better digital world through data. The DAA was founded as the Web Analytics Association in 2004. The organization has 5,500 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.
