MarketsandMarkets MarTech Innovation & Leadership Summit

Addressing marketing and technology industry’s most complex challenges through Artificial Intelligence, Machine Learning, Digital Marketing & Big Data

Where does your success begin? With constant development emerging in global marketing scenario, things have become far more complicated then it seems. Smarter marketing solutions opted by the Chief Marketing professionals give the holistic view over the depth of any industry, economically and ideologically. These solutions help organizations improve their measurement and strategic planning. Smarter the solutions, better the outcomes.

Witness the strategy building use cases from top-notch cross-industrial leaders and learn how you anticipate even the slightest movements in the market and the root causes of these movements

Be in the company of Executive-level leaders, senior decision-makers, buy-side influencers, these are the people that come to our summits to collect winning strategies. The collective buying power is worth millions, and in some cases, billions.

Learn new and innovative strategies about how you can achieve the highest customer experience(CX) satisfaction with the help of the latest marketing technologies.

Chief Marketing/ Data/ Innovation/ Digital/Brand/ Customer Officer
Customer Communications Manager
Digital Marketing Manager
Global Marketing Manager
Head Of Brand
Head of Customer Experience Supply Chain
Head of Data-driven Marketing
Head of Marketing & Communications
Head of Research & Marketing Platforms
Head of Retail & Commerce
Manager Customer Experience
Marketing Communications Manager

Disruptive Innovation
Strategic Marketing Framework
Nailing CX ( Customer Experience)
Market Intelligence, Artfiicial Intelligence & Machine Learning
Big Data and Data Analytics
Digital and Programmatic Marketing
Learn Problem-Solving Skills for Overcoming Obstacles
Turn Data into Strategic Insights

Executive-level leaders, senior decision-makers, buy-side influencers, these are the people that come to our summits to collect winning strategies.
Witness the strategy building use cases from top-notch cross-industrial leaders and learn how you anticipate even the slightest movements in the market and the root causes of these movements
Strategies how you can achieve the highest customer experience(CX) satisfaction with the help of latest technologies

CONFERENCE AGENDA

Registration	07:55 - 09:00
Opening note by MarketsandMarkets	09:00 - 09:05
Navigating the New Normal with 360Quadrants Agney Sugla, Vice President, MarketsandMarkets™	09:05 - 09:25
STRATEGIC MARKETING FRAMEWORK AND INTELLIGENCE FOR C-SUITE
Impacts of AI/ML on Organizational Intelligence and Strategy Development Paul Santilli, Worldwide OEM Industry Intelligence and Strategy, Hewlett Packard Enterprise	09:25 - 09:55
Disruptive innovation for most influential business ideas Nikolaus Ong, Chief Digital Officer SVP, COMO Group	09:55 - 10:25
Beyond Search: The Journey to Measuring and Predicting Consumer Behavior Hamish Morgan, VP of Data Science, Brandwatch	10:25 - 10:55
One-to-One Networking Meetings \| Networking break	10:55 - 11:35
Fashionable AI and ML: a practitioner’s view on data-driven marketing: Kshitij (KK) Kumar, Chief Data Officer , Farfetch	11:35 - 12:05
Customer experience – is new marketing Mie Bilberg , Head of online sales eCommerce & Digital, Carlsberg Denmark	12:05 - 12:35
Building the perfect marketing strategy through competitive intelligence Tomas Seliokas, Strategic Consultant , SimilarWeb	12:35 - 13:05
How Explainable AI(XAI) will take your Marketing Department to the Next Level Denis Rothman , Artificial Intelligence Expert Author,	13:05 - 13:35
Closing remarks by chairperson	13:35 - 13:40
Networking at Networking Lounge	13:40 - 14:10

Registration	08:30 - 08:55
Opening note by MarketsandMarkets	08:55 - 09:00
SIMPLIFYING DECISION MAKING
The Big and Small ‘T’ In Digital Marketing Transformation Abdul Hamid Ebrahim, Director, CX Transformation Services, Oracle	09:10 - 09:40
Don’t Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program Claire Feeney, Director, OneTrust, PreferenceChoice	09:30 - 10:10
Behavioral Personalization Florian Bonnet, Sr. Director of Product - Conversions, Zizoo	10:10 - 10:40
Everybody play the game: The power of gamification in marketing Andreas Fabricius , New Market Director , LeadFamly	10:40 - 11:10
One-to-One Networking Meetings	11:10 - 11:15
LEARNING FROM EXAMPLES
Building strong brands though Purpose: One of the valuable intangible assets and one of the biggest risk Liliana Caimacan, Head Of Global Innovation, Tata Global Beverages	11:15 - 11:45
Accelerating Sales through Storytelling: Using customer data and insight to influence, persuade and challenge Steven Goddard, Chief Engagement Director, Dell Technologies	11:45 - 12:15
How traditional manufacturing companies can embrace the digital revolution to drive CX Monique Elliott, SVP Global Marketing, Industrial Automation, Schneider Electric	12:15 - 12:45
A case against surveillance economy Giovanni Sollazo, Founder & CEO, Tabris AI	12:45 - 13:15
Closing remarks by Chairperson	13:15 - 13:20
Networking at Lounge Tab	13:20 - 13:50

Opening note by MarketsandMarkets	09:00 - 09:10
COMMUNICATION AND EVANGELISM
Data Science & Data Management - Turbocharging Insights for the Automotive Revolution Peter Jacobs , Head Of Data Management , JATO Dynamics Ltd	09:10 - 09:40
Practical Tips for Getting the Most from Your Martech Investment David Raab , Founder, CDP Institute	09:40 - 10:10
How COVID has changed marketing and what the future will look like now? Sabrina Chevannes , Managing Director , Complex Creative	10:10 - 10:40
The power of subscriber-first journalism for brands Chris Forrester, Chief Revenue Officer, The Telegraph	10:40 - 11:10
One-to-One Networking Meetings	11:10 - 11:20
FUTURE PATTERNS
How to Map & Visualise your Customer Journey? Perri Robinson , EMEA Enterprise Marketing Manager , Meltwater	11:20 - 11:45
The present and future of data driven B2B marketing Amos Ahola, Director, Communications & Branding, Wartsila Corporation	11:45 - 12:15
The future of influencer marketing and trends to look for in 2021 Akash Mehta , CEO & Founder , Fable and Mane	12:15 - 12:45
Closing note by Chairperson	12:45 - 12:50
End of Conference	12:50 - 12:50