MarketsandMarkets Digital Agriculture Crystal ball Event
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MarketsandMarkets Digital Agriculture Crystal ball Event (Time Zone - 9PM PST)

High growth markets which contribute to 20% of your revenues today will contribute 80% in the next 5 years. Identify these new revenue sources at MarketsandMarkets’s Crystal Ball event

Global digital Agriculture Market size is estimated to grow from USD 5.6 billion in 2020 and is projected to reach USD 6.2 billion by 2021, recording a CAGR of 9.9%. The shift in consumer preferences to higher standards of food safety and quality and increase in demand for agriculture food products are some of the driving factors for the market. Moreover, increased farm mechanization and developing digital  agriculture infrastructure are expected to increase the adoption of digital agriculture among the farmers.

Technological interventions such as soil sensors, remote sensing, unmanned aerial surveying and IoT, among others, assist farmers to gather, assess, and visualize soil and crop health conditions at  different points of production, in a cost-effective approach and a convenient manner. Infact,artificial intelligence/machine learning(AI/ML)algorithms help generate real-time actionable insights to help  control pests, improve crop yield, assist in soil screening, reduce farmers workload and provide actionable data for them. Additionally, blockchain technology offers precise and tamper-proof data about inventories, farms, food tracking, as well as quick and secure transactions.

What to Expect


  • Discussion on USD 6.2 billion digital agriculture market and its current and future market potential.
  • Farmers skillset – Gap and scope, technology infrastructure, data analytics and other influencing factors.
  • Plant and animal data, farm management software, digital marketplaces and other disruptive trends.
  • Digital customer engagement, demand generation monitoring and connectivity and other emerging use cases.

Crystal Ball:
Through the Speakers Perspective

  • How can the users’ concerns be addressed to accelerate the mainstream deployment of the technology?
  • How can players overcome affordability barriers through partnerships with technology and fintech cos?

Conference Agenda

Top 10 disruptions in Digital Agriculture

90 minutes of brainstorming among 4 great minds which will aim at bringing out a tangible action plan by discussing the question given below:

  • Digital touching and disrupting every aspect of lives and planet, what are the prospects of digital technologies within agriculture sector/space? Which are key disruptive technologies and innovations in this space?
  • Which are the emerging use cases within digital agriculture? Which are most crucial use cases beyond monitoring technologies (yield, field, livestock) ?
  • How can companies leverage digital for demand generation & customer engagement in post Covid era ?
  • What could be the key digital strategies for market access & coverage in post Covid era ?
  • How can players integrate drone solutions in their core GTM & customer strategy ?
  • As the COVID-19 pandemic subsides, do we see continued growth in the digital agriculture space especially in use cases such as precision agriculture, smart irrigation, robotics and drones or do we see any challenges in mass adoption?

Conference Speakers

Confirmed Speakers

Katie O'Leary

Katie O'Leary

Director of Product Marketing, DroneDeploy

Sean MacEachern

Sean MacEachern

Vice President of Predictive Analytics and Computational Biology , Sensei Agriculture

Sachin Nadkarni

Sachin Nadkarni

Digital & IT Business Partner , Bayer Crop Science

View All Speakers
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