MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 4)
The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.
How can you make the right tech choices for ABM - and can ABM be done without buying tech?
What are the organisational prerequisites before embarking on ABM? For example, sales account coverage, marketing cooperation, and sales and marketing platform integrations.
Chief Marketing Officer, Basis Technologies
VP Marketing, Digital Management Inc.
Chief Marketing Officer, Gigamon
Associate Vice President, MarketsandMarkets