MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 4)
Maximize your positive impact through the Crystal Ball Event Series by MarketsandMarkets

MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 4)

Deep Dive into the Role of a CMO against the backdrop of a Volatile Economy!

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

What to Expect

Key
Highlights

  • Essential parameters to identify key accounts which can selected to foucs your ABM efforts on.
  • Organizational prerequisites required prior to embarking on ABM-led strategy to avoid future failures & unnecessary hurdles.
  • Key factors in aligning Sales and Business.

Why Attend ?

  • With the rise of ABM, how can you set yourself apart from the rest of your peers & competitors?
  • Accurately measuring your ABM program effectiveness?
  • How to ensure desired ROI achievements through your ABM efforts?
Expression #1 of SELECT list is not in GROUP BY clause and contains nonaggregated column 'cnceventswithcrm.s.id' which is not functionally dependent on columns in GROUP BY clause; this is incompatible with sql_mode=only_full_group_by