MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 3)
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MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 3)

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off -A Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

What to Expect

Key
Highlights

  • Do your sales teams always recognize the incremental value created by your ABM programs in key accounts?
  • Do you run the risk of your ABM strategy eventually focused only on business as usual (BAU) of your clients?

Why Attend?

  • With the rise of ABM, even your competitors are doing ABM, how can you set yourself apart from them?
  • How to measure your ABM program effectiveness?
  • How to ensure desired ROI achievement in your ABM efforts?
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