MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 3)

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MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 3)

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off -A Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

What to Expect

Key
Highlights

Do your sales teams always recognize the incremental value created by your ABM programs in key accounts?
Do you run the risk of your ABM strategy eventually focused only on business as usual (BAU) of your clients?

Why Attend?

With the rise of ABM, even your competitors are doing ABM, how can you set yourself apart from them?
How to measure your ABM program effectiveness?
How to ensure desired ROI achievement in your ABM efforts?

Conference Agenda

ROUNDTABLE QUESTIONS:

With fear of an upcoming recession, what changes do you expect in the business models of your target customers?
In the current economic scenario, we have identified few mega shifts such as sustainability, 5G, digital health, cybersecurity, mobility and Web3, adding up to $6 trillion of growth opportunities. How do these mega shifts impact your ABM strategy?
How do you identify new growth areas of your customers on a regular basis? How do you ensure continuous refinement in your ABM strategy based on these inputs?