Name: MarketsandMarkets Chief Marketing Officer Summit
Start: 2022-06-27
End: 2022-06-28
Location: Park Plaza London Waterloo

EVENT OVERVIEW

Discover today’s leadership of CMOs as digital transformation continues to evolve marketing in the world of uncertainty

With new digital transformation trends impacting the industries, marketing community is going through a rapid change and it’s imperative to boost up the innovation process ten folds of the expected. Advancement in customer data has elevated the pressure to prove ROI. The scope of the role has increased enormously in today's leadership. A CMO’s function has evolved to promote versatile growth, and along with their responsibility to remould sales and marketing strategies, the need for a CMO to meet business acumen is utmost challenging.

Join us at the MarketsandMarkets CMO Summit London on 27th -28th June 2022. Hear from top marketers about how leading brands are adapting to the shifting landscape, behavioural trends, products, and services. Over the two days, marketing moguls will share tips and best practices on emerging technologies, automation in driving customer experience, and various opportunities and disruptions in Marketing world.

The value of marketing: creative or data driven
Designing an AI powered Marketing Strategy
Differentiating communication in a saturated digital communication environment
Automation in ABM- revolutionizing B2B Sales
Marketing in Metaverse
What are the deciding factors to assess the disinvest, where to slash or decide to double?

Chief Marketing officer
Chief Executive officer
Executive vice president and chief Marketing and revenue officer
Senior vice president marketing
Senior Vice and chief Marketing and digital customer experience
Vice president marketing
Global marketing officer
Marketing director
Chief Growth officer
Head of global marketing
Chief brand & innovation Marketing officer
Senior Marketing manager

Discussing topics that influence new media and communications, giving you the benefit of driving change in your company

Explore how digital transformation continues to evolve marketing and how CMO’s can evaluate what is relevant
Uncovering ways to engage with your target audiences and building relationships
Discover the route to earn a seat on the board, succeed in a role that is constantly evolving

CONFERENCE AGENDA

Registrations	09:00 - 09:45
Opening note by MarketsandMarkets	09:45 - 09:50
Opening remarks by Chairperson	09:50 - 10:00
How shift in Marketing paradigm will help CMO’s to better capture the market share?	10:00 - 10:30
Keynote Presentation: MarketsandMarkets	10:30 - 11:00
How to identify and connect with target audience and build long term relationships to enhance ROI	11:00 - 11:30
Morning Refreshments \| one-to-one Networking Meetings	11:30 - 12:20
Panel discussion: The impact of thought leadership on an organization’s growth	12:20 - 13:00
Digital Maturity: Boosting up innovation process, all the GTM Strategy in the world	13:00 - 13:30
Marketing and the Convergence of Commerce	13:30 - 14:00
Lunch \| one-to-one Networking Meetings	14:00 - 15:00
Panel discussion 2: Planning and execution of ABM effectively to achieve ROI	15:00 - 15:40
Is marketing in Metaverse new big thing?	15:40 - 16:10
What are the judgment conditions to determine to assess budget whether to disinvest, where to slash or decide to double?	16:10 - 16:40
Closing remarks by chairperson	16:40 - 16:45
Drinks Reception & Networking End of Day 1	16:45 - 18:00

Registrations	09:00 - 09:45
Opening note by MarketsandMarkets	09:45 - 09:50
Opening remarks by Chairperson	09:50 - 10:00
The value of marketing: creative or data driven	10:00 - 10:30
Designing an AI powered Marketing Strategy	10:30 - 11:00
Panel discussion - How to enhance your growth marketing index to align better with your customers?	11:00 - 11:40
Morning Refreshments \| one-to-one Networking Meetings	11:40 - 12:30
Evolution of content – The rise of storytelling as the New Marketing	12:30 - 13:00
How you can differentiate yourself your communication in a saturated digital communication environment?	13:00 - 13:30
Closing Remarks from chairperson End of Conference	13:30 - 13:30