John Licata is Vice President and Chief Innovation Foresight Strategist for SAP’s Future Hub where he helps inspire SAP’s long-term innovation vision. An always on mind with a proven track for uncovering emerging trends ahead of mainstream thinking, John is focused on supporting sustainability, human ingenuity, finance and the future of work (including the metaverse and Web 3.0).

Before joining SAP, John was CEO of Blue Phoenix Inc. and has led research and strategy projects for the likes of Dow Jones, Salomon Smith Barney, Toyota and other leading global brands.

His passion for digital innovation and his diverse experience has made him a highly sought out industry veteran whose viewpoints are well known and documented in the media (ex. Bloomberg, Reuters, CNBC, Business News Network, Fox Business Channel). John graduated from Saint Peter’s University and holds an EMBA from New York University’s Stern School of Business.

Brian is an entrepreneurial-oriented business leader who organizes and leads teams that develop new services and solutions to deliver revenue growth and profitability for professional services firms. By blending deep subject matter knowledge, and keen financial and operational skills with adaptability, intellect, collaborative approach and engaging interpersonal skills, Brian delivered results across multiple dimensions.

At Talend, Antony help companies understand their complex data, technical architecture and how to unlock the power hidden within. We all live in a data-rich world however sometimes getting to that data and unlocking it for use across the business is hard. Data needs to be at the right people, at the right time, to empower their decision making.

Transforming technology B2B companies is a marketing job.

Modern marketing is 50% art and the other half is operations, process engineering, data science and technology-stack management. One cannot be successful without the other; yet finding both capabilities in a marketing leader is rare.

Winfried Schultz is Vice President of Marketing EMEA at Teradata, an analytics platform cloud data-warehouse company serving the global top 10,000 companies and solving the toughest big data challenges in mission-critical analytic workloads.

Many B2B technology companies are stuck in old ways repeating yesterday´s exercises that become today´s debt. Breaking the mold requires uncovering tomorrow´s leaders, fresh thinking, and a mindset change putting sense of urgency, rapid execution and attention to results at the center.

Thinking everything from the customer starts with creating the right mindset and manifests itself in process design that always works from the customer backward – never inside-out. Today´s customer has a super-short attention span, is an individual human being and the quality of marketing abstractions into archetypes and personas determines the scalability and success of campaigns.

This is measured in passing relevant buying intentions to sales that create or accelerate pipeline, and, if done particularly well, can even create buying intentions previously not present.

Winfried has worked for over 30 years in high technology services, selling, consulting, lean transformation and marketing. He enjoys personal interactions with customers and fruitful exchanges with colleagues and experts on behavioral sciences driving organizational transformation for the better.

Sevgi Koklu is a high caliber executive and revenue generator with a notable career focusing on customer relationship management, business development, and transformational programs that dominate global markets, impede competition, and deliver solid business outcomes.

Chetan has over 19 years of experience in Strategy, Sales, Marketing and Product Management. He has worked in both start-ups and multinationals across India, Singapore and United States. Chetan has done his MS from The University of Arizona and MBA from Indian Institute of Management, Ahmedabad.