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MarketsandMarkets Augmented Reality Virtual Reality Crystal Ball Event

High growth markets which contribute to 20% of your revenues today will contribute 80% in the next 5 years. Identify these new revenue sources at MarketsandMarkets’s Crystal Ball event

Augmented reality and Virtual reality market in the current year is expected to have a market size of USD 37.0 billion and can reach up to USD 114.5 billion by 2027, the end of 5-year forecast period at a market growth of 25.3% rate.

The driving factors which fuel the market’s growth are – increased healthcare applications of augmented reality, increased applications of augmented reality and virtual reality in retail and e-commerce, strong government funding for facilitation of growth of AR and VR market, partnerships between augmented reality device manufacturers and various service industries, boom in the usage and demand for virtual reality in e-learning, medical training, manufacturing divisions.

This Crystal Ball event focuses on learning more about the most promising opportunities in the Agricultural Biologicals Ecosystem, as seen through the lens of eminent CXOs in this space.

What to Expect


  • Penetration of VR in aerospace and defence for training and simulation
  • Growing interest of large tech companies and their huge investments
  • Increase in Mobile AR and accelerated growth with 5G
  • High adoption of AR smart glasses to improve work efficiency
  • Partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels

Crystal Ball:
Through the Speakers Perspective

  • Although AR/VR is a popular topic of discussion among technology experts, quite a few consumers are still unaware of the benefits of the technology. So, how can the users’ concerns be addressed to accelerate the mainstream deployment of the technology?
  • As the COVID-19 pandemic subsides, do we see continued growth in the AR/VR space especially in sectors such as hospitals & medical facilities, retail, entertainment or do we see any challenges in mass deployment?

Conference Agenda

Day 1 Fri, 21-Oct-2022


10:00 - 11:30


Exploring opportunities in AR & VR by 2025

90 minutes of brainstorming among 4 great minds which will aim at bringing out a tangible action plan by discussing the question given below:

  • COVID-19 forced the world to shift towards a remote work culture, be it for schools, universities or corporates, what is the COVID-19 impact on AR and VR device and component suppliers?
  • AR Smart Glasses and HMD-based VR products to be the new interfaces replacing the smartphones, who are the winners in this space and their respective developments?
  • What are the changing consumer preferences that could influence AR and VR market and would have significant impact on the growth of AR/VR market in the future?
  • VR is gradually being used for practical purposes. Which are the emerging use cases within VR technology? Which are most crucial use cases beyond entertainment, gaming, and medical?
  • Consumers have used the most popular applications of AR/VR in consumer and enterprise sector, so how can the consumers to be informed about the benefits AR/VR devices? Also, how can the users’ concerns be addressed to accelerate the adoption of AR/VR headsets and smart glasses?
  • The increasing app-store revenue with the in-app and premium app purchases would be the critical factor for the growth of the AR/VR market, how would use of apps benefit the AR and VR market?
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