MarketsandMarkets

Connected And Autonomous Mobility Roundtable

Name: MarketsandMarkets Connected And Autonomous Mobility Roundtable
Start: 2023-11-09
End: 2023-11-09

9th November 2023

Research conducted by MarketsandMarkets reveals a captivating future for the global automotive industry. With an estimated surge in sales surpassing 100 million vehicles, battery electric vehicles (BEVs) are set to take center stage, accounting for more than 50% of the market share. These projections have spurred top automakers across the globe to invest over $1 trillion by 2030 to electrify their expansive fleets.

Synchronous with the EV transition is the investment of over $200 billion over the next few years into developing software-defined vehicles. Most automakers see the EV transition as the golden opportunity to create new generation vehicles with new Electrical/Electronic architectures capable of OTA (Over the Air updates), opening new revenue streams through feature-on-demand and enabling savings that typically require an expensive recall campaign. Tesla’s remarkable success in delivering electric vehicles (EVs) with its end-to-end home-grown software and seamless over-the-air updates has made it a benchmark for most competitors. As a result, Tesla is expecting an incremental 15% of revenues in the next couple of years to be generated through software features.

MarketsandMarkets conducted extensive research in the emerging softwaredefined vehicles market. Some of our key findings include:

Select Automakers are Taking End to End Control of their SDV Development
High R&D Spend on SDVs
Leveraging new Non- Traditional Partnerships
L5 Autonomous Vehicles will remain a myth
New Business Models will be Key to Unlocking New Revenue Streams

WHAT TO EXPECT

1. New Partnerships: how important are new partners in this SDV initiative? Are technology players going to hold the key to success here?

2. Navigating the Risks: What are the potential risks associated with automakers investing in their own operating systems vs. adopting a tried and tested one like AAOS and assuming end-to-end customer experience? (For example, delays experienced by VW Cariad)

3. Capitalizing on Connectivity: How can automakers successfully generate $500 per car per year from connected software-defined vehicles? Which business models and features should be the primary focus?

4. Unleashing the Power of AI: In what ways do you anticipate AI dominating the automotive industry? Do you foresee substantial applications beyond autonomous driving, offering unparalleled potential for innovation?