MarketsandMarkets

Elevate 360 Marketing Confluence

24th-25th Oct 2024

London, UK

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Elevating Brands, Navigating Customer Journeys, and Pioneering Data-Driven Excellence

In the heartbeat of the world's bustling business landscape, an extraordinary event is poised to reshape the very fabric of modern marketing. Anticipation is building, and excitement is palpable as we announce the arrival of the Elevate 360 Marketing Confluence, a transformative gathering scheduled to take the stage in the vibrant city of London on October 24-25, 2024. More than just a conference, it is a convergence of brilliance, a nexus where visionaries, thought leaders and industry pioneers will unite to redefine the narrative of contemporary marketing.

Positioned against the backdrop of one of the world's most dynamic cities, this conference is not merely an event; it is a global spotlight on London, a city synonymous with innovation, culture, and global commerce. The Elevate 360 Marketing Conference promises an unparalleled experience, transcending geographical boundaries to provide a platform where diverse perspectives converge, shaping the future of marketing strategies on a global scale.

WHAT TO EXPECT

  • Elevating Brands: Explore strategies and insights that propel brands to new heights, fostering brand excellence and resonance in a competitive landscape.
  • Navigating Customer Journeys: Dive into the intricacies of customer experiences, journey mapping, and personalized engagement to navigate and enhance customer interactions.
  • Pioneering Data-Driven Excellence: Uncover the power of data-driven strategies, exploring cutting-edge technologies and methodologies that pioneer excellence in decision-making and marketing outcomes.

Beyond enriching sessions, this conference offers a unique opportunity for networking and collaboration. It's not just an event; it's a community-building experience where industry peers connect, partnerships flourish, and conversations extend far beyond the conference walls.

We extend a warm invitation to marketing professionals, business leaders, and innovators to join us on this unprecedented journey into the future of marketing. Embrace the extraordinary as we herald the advent of this groundbreaking event. Stay tuned for further updates as we reveal more about our distinguished speakers, agenda highlights, and exclusive networking opportunities. The countdown to the future of marketing has begun, and London awaits as the epicenter of this transformative spectacle.

  • Masterclass on Fan Engagement
  • The Role of Purpose in Brand Success
  • Measuring the Value of Brand Building
  • Mapping the Customer Journey
  • Sparking Customer Delight
  • Customer Success Stories
  • Meeting Expectations with Best Practices
  • Capitalizing on trends
  • Emerging Technologies in Performance Marketing
  • Adapting to Change: Agility in Performance Marketing

  • Chief Marketing Officers
  • Marketing Directors/Managers
  • Digital Marketing Managers/Strategists
  • Brand Managers
  • Content Marketing Managers/Strategists
  • Social Media Managers/Coordinators
  • Public Relations (PR) Managers
  • Product Managers:
  • Advertising Managers/Coordinators
  • Entrepreneurs/Start-up Founders
  • Consultants/Advisors in Marketing
  • E-commerce Managers
  • Customer Experience (CX) Managers
  • Event Managers/Coordinators
  • Innovation Managers
  • Sales and Marketing Executives
  • Marketing Researchers/Analysts

CONFERENCE AGENDA

Registration

 08:15 - 08:50

Welcome note by Markets&Markets

 08:50 - 08:55

Opening remarks by the chairperson

 08:55 - 09:00

Session 1: Setting the Stage for Successful Branding

Keynote presentation: Introduction to the Power of Storytelling in Branding.

 09:00 - 09:30

What Your brands Story?

 09:30 - 10:00

Crafting Compelling Brand Narratives.

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: The Dynamics of Modern Advertising

Advertising strategies for the Digital Age

 11:15 - 11:45

Quantifying the Value of Brands: Metrics and Measurement

 11:45 - 12:15

Ethics in Advertising: Striking the Balance Between Persuasion and Responsibility

 12:15 - 12:45

Ad Fraud Prevention: Safeguarding Campaigns and Budgets in the Digital Landscape

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Masterclass on Fan Engagement

Maximizing Brand Returns Through Fan Engagement.

 14:15 - 14:45

Strategies and Best Practices for fan engagement.

 14:45 - 15:15

Real-world Examples of fan engagement.

 15:15 - 15:45

Evening Refreshments

 15:45 - 16:30

Session 4: Building and Sustaining Brand Loyalty

Ways to Improve Your Brand Loyalty

16:30 - 17:00

Enhancing Customer Relationships

 17:00 - 17:30

Successful Loyalty Program Models

 17:30 - 18:00

Closing Remarks by the chairperson

 18:00 - 18:05

End of day 1 /Drinks Reception networking and entertainment

 18:05 - 18:05

Session 1: Mapping the Customer Journey

Keynote presentation: Emphasizing the Role of Customer Mapping in Sustainable Business Growth.

 09:00 - 09:30

Understanding the critical touchpoints in the customer journey.

 09:30 - 10:00

Techniques for mapping customer experiences (A masterclass)

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: The Power of Customer-Centricity

Navigating challenges and adapting to various business landscapes?

 11:15 - 11:45

Case studies of customer centricity

 11:45 - 12:15

Exploring the enduring value of a customer-focused approach.

 12:15 - 12:45

Strategies for creating a seamless and memorable customer journey.

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Elevating Customer Engagement

Strategies for cultivating meaningful and long-lasting customer relationships.

 14:15 - 14:45

Strategies for cultivating meaningful and long-lasting customer relationships.

 14:45 - 15:15

Leveraging technology to create a tailored and responsive customer experience.

 15:15 - 15:45

Evening Refreshments

 15:45 - 16:30

Session 4: Sparking Customer Delight

Identifying and capitalizing on opportunities for surprising customers.

 16:30 - 17:00

Strategies for consistently delighting customers at unexpected touchpoints.

 17:00 - 17:30

Building positive and memorable brand experiences.

 17:30 - 18:00

Closing Remarks by the chairperson

 18:00 - 18:05

End of day 1/Drinks Reception networking and entertainment

 18:05 - 18:05

Session 1: Capitalizing on trends

Keynote presentation: Traditional to Digital Performance Marketing.

 09:00 - 09:30

Emerging Trends and Technologies

 09:30 - 10:00

Embracing a Performance-Driven Mindset in Modern Marketing

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: Data-Driven Decision-Making in Performance Marketing

Harnessing the Power of Data Analytics for Marketing Success

 11:15 - 11:45

Strategies for Effective Data Utilization

 11:45 - 12:15

Case Studies on Successful Performance Measurement

 12:15 - 12:45

Deep Dive into Key Performance Indicators

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Paid Media Optimization and ROI

Maximizing Returns: Strategies for Paid Search and Social Advertising

 14:15 - 14:45

Measuring and Enhancing ROI

 14:45 - 15:15

Masterclass of paid media optimization

 15:15 - 15:45

Evening Refreshments

 15:45 - 16:30

Session 4: Conversion Rate Optimization (CRO)

Enhancing User Experience for Better Conversions

 16:30 - 17:00

A/B Testing and Optimization Strategies

 17:00 - 17:30

Success stories of CRO

 17:30 - 18:00

Closing Remarks by the chairperson

 18:00 - 18:05

End of day 1/Drinks Reception networking and entertainment

 18:05 - 18:05

Registration

 08:15 - 08:50

Welcome note by Markets&Markets

 08:50 - 08:55

Opening remarks by the chairperson

 08:55 - 09:00

Session 1: The Role of Purpose in Brand Success

Keynote presentation: Does Purpose Enhance Brand Success?

 09:00 - 09:30

Exploring Brand Purpose

 09:30 - 10:00

Impact on Consumer Perception of brand image

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: Navigating Brand Positioning Challenges

Brand Positioning: is it still relevant?

 11:15 - 11:45

Case Study approach of brand positioning

 11:45 - 12:15

Strategies for Effective Brand Positioning

 12:15 - 12:45

Innovative brand expansion models.

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Measuring the Value of Brand Building

Tangible, Intangible and long-term Impact.

 14:45 - 15:15

Closing Remarks by the chairperson

 15:15 - 15:45

END OF CONFERENCE

 15:15 - 15:15

Session 1: Creating Value for Your Brand

Keynote presentation: Aligning customer experience with brand identity.

 09:00 - 09:30

Case studies illustrating successful brand-customer alignment.

 09:30 - 10:00

Strategies for creating and maximizing brand value through customer-centric practices.

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: Customer Success Stories

Learning from real-world examples of exceptional customer experiences.

 11:15 - 11:45

Strategies for replicating success in diverse business contexts.

 11:45 - 12:15

Examining the transformative power of customer success stories.

 12:15 - 12:45

Building positive and memorable brand experiences.

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Meeting Expectations with Best Practices

Showcasing case studies of successful implementation.

 14:15 - 14:45

Engaging in a Q&A session and open discussion.

 14:45 - 15:15

Closing Remarks by the chairperson

 15:15 - 15:45

END OF CONFERENCE

 15:15 - 15:15

Session 1: Emerging Technologies in Performance Marketing

Keynote presentation: AI, Chatbots, and Their Impact on Marketing Performance.

 09:00 - 09:30

Future Trends and Innovations

 09:30 - 10:00

Strategies for optimum utilization of technologies in marketing.

 10:00 - 10:30

Morning Refreshment/ one to one networking opportunities. (45-50 mins)

 10:30 - 11:15

Session 2: Influencer Marketing for Performance

Leveraging Influencers.

 11:15 - 11:45

Measuring the Impact of Influencer Collaborations.

 11:45 - 12:15

Hands-on Exercises and Group Discussions.

 12:15 - 12:45

Guidance from Industry Experts.

 12:45 - 13:15

Lunch/ One on one Networking

 13:15 - 14:15

Session 3: Adapting to Change: Agility in Performance Marketing

Strategies for Staying Agile in a Dynamic Marketing Landscape.

 14:15 - 14:45

Real-world Examples of Agile Campaigns

 14:45 - 15:15

Closing Remarks by the chairperson

 15:15 - 15:45

END OF CONFERENCE

 15:15 - 15:15

SPEAKERS

Giovanni Pupo

Giovanni Pupo

Head of E-comm, Lipton, UK

Swagat Choudhary

Swagat Choudhary

Global Marketing, Mars Wrigley, UK

Hannah Skardon

Hannah Skardon

Global Marketing Director, Reckitt, UK

Bartholomew Krysiak

Bartholomew Krysiak

Marketing Director, Elida Beauty, Unilever, UK

Alberto Troncon

Alberto Troncon

Brand Communications Manager, Maserati, Italy

Tugce Aksoy

Tugce Aksoy

Head of Brand Engagement, Magnum Ice cream, Unilever, Amsterdam

Valeska Gadhela

Valeska Gadhela

Business Marketing Director, Raizen, Brazil

Anna Gill

Anna Gill

Global Marketing Analytical Director, Mars, UK

Chris Lam

Chris Lam

Marketing Manager, Dyson, Netherlands

Tayla Drew

Tayla Drew

Head of brand marketing, TomTom, Netherlands

Anne Lathouwers

Anne Lathouwers

Head of Growth Marketing & Communication, E.ON, UK

Dan white

Dan white

Ex CMO, Kantar, US

Naomi Davis

Naomi Davis

Brand and Marketing Strategy Partner, Santander, UK

Jacob Peters

Jacob Peters

Vice-president of Marketing, JP Morgan UK

Esther Brigtta

Esther Brigtta

Senior Customer onboarding Manager-Google Customer Solutions,, Google, Singapore

Aspin Clare

Aspin Clare

Senior Marketing Communications Architect, AXA Health, UK.

Simon Crowther

Simon Crowther

Marketing director, Mondelez international, UK

Martin Anderson

Martin Anderson

Head of digital, Sony Electronics, Denmark

Jen Brace

Jen Brace

Chief futurist, Ford Motor Company, US

Fiona Blades

Fiona Blades

Chief experience officer, Mesh Experience, US

Shahzeb Feroz

Shahzeb Feroz

Principal Account Manager, Google, Singapore

Claire Ferreria

Claire Ferreria

CMO, Mums in marketing, UK

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LOCATION

Venue

London, UK

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