AI-NATIVE MARKET AND COMPETITIVE INTELLIGENCE

12th March, 3:30 pm CET/9:30 am EST

Webinar

EVENT OVERVIEW

ACCURACY, CREDIBILITY AND CONTEXT OR JUST SPEED

Across industries, revenue is reallocating beyond traditional core markets, often before it is formally defined or measured. At the same time, intelligence teams face mounting pressure to deploy AI to accelerate analysis. Yet acceleration alone does not improve judgment. Many organizations report  that while AI improves speed, it does not consistently improve accuracy or executive confidence. This session examines what it truly means to build AI-native market and  competitive intelligence, and why accuracy, credibility, and contextual depth must remain central to strategic decision-making.

WHAT TO EXPECT

  • THE CURRENT STATE OF MARKET AND COMPETITIVE INTELLIGENCE
    • Why many organizations identify revenue shifts after they have already taken shape
    • Where AI improves efficiency — and where it creates new risks
  • ACCURACY AND TRUST
    • Why AI-generated outputs still require validation before executive use
    • What makes analysis defensible in strategic discussions
  • LIVE STRATEGIC EVALUATION
    • A real market question addressed in real time
    • Clear explanation of how the conclusion is formed
    • Open assessment of whether the output would withstand executive scrutiny
  • MOVING BEYOND SPEED
    • What is required to combine AI with reliable data and sound judgment
    • How to build workflows that improve both speed and decision quality

  • A clear understanding of where AI improves market and competitive analysis — and where it falls short
  • Practical standards for assessing the accuracy and reliability of AI-generated insights
  • Greater visibility into early revenue shifts and competitive moves before they are widely recognized
  • A structured approach to combining AI with validated data and sound judgment

LOCATION

Venue

Webinar

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