Sponsor List - 2nd Edition MarketsandMarkets Design Thinking- BFSI Virtual Summit (Time Zone - EST)

2nd Edition MarketsandMarkets Design Thinking- BFSI Virtual Summit (Time Zone - EST)

16th - 17th June 2021
Leading Partner



Somo is a digital product agency, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences. We have pioneered over 1,000 digital products for over 100 clients across multiple industries including Audi, Vanguard, Siemens Financial, E.ON, BP, Schlumberger, De Beers, Mandarin Oriental, Volkswagen, Global Hotel Alliance, Blackout and more.

We have a team of over 200 experts spread across the globe in three different continents and five different cities – Washington D.C., Charleston SC, Medellín, London, and Bristol. We specialize in technical engineering, user experience, design, strategy, product management and delivery, building digital products at a global scale and with a truly global mindset.

Our greatest strengths are our speed to market, and our devotion to place customer needs right at the heart of the process, ensuring you create business value through user value. We believe in moving fast, bringing your vision to market rapidly to create competitive differentiation.



Smaply is a web-based journey mapping software to create, present and collaborate on journey maps, stakeholder maps and personas. The journey mapping tool was designed to support small and large teams to collaborate and scale journey mapping in their organizations. What Smaply offers:

  • Customizable template: Different detail levels allow the customization of journey maps by adding storyboards, channels, emotional journeys, dramatic arcs, storyboards, backstage processes and much more. Templates can be duplicated and re-used. Additionally, personas and stakeholder maps can be customized with a simple drag and drop editor.
  • Export options: There is the ability to export the maps to high-resolution PDF files for printing on posters and other large format printers. Exports are also available in PowerPoint for presentations, PNG and Excel formats.
  • Feedback mode and sharing: users can collaborate directly in-app (various user access levels are available), or get read-only access to an HTML version. In addition, others can be invited to give feedback via the integrated comment mode.
  • Scaling through journey map hierarchies: journey maps can be linked together to connect projects, illustrate hierarchies, re-use findings and keep the overview on large numbers of journeys.
  • Easy to share: Simple ability to share maps between people electronically, as a cloud service it’s easy to provide other people with the ability to view and edit the maps.
  • Integrations: Smaply integrates with Google spreadsheets for live data visualization. Plus, it allows the upload of files to journey maps so they can be used as an insights hub. Furthermore, an API is available for enterprise customers.

Looking for case studies, webinars and hands-on materials? Find practitioner’s insights on our blog! You will find some learning resources that also include video tutorials and guides for journey maps, personas and stakeholder maps. This will help to lead you through the design process.

The company behind Smaply is More than Metrics. The founders Marc Stickdorn, Jakob Schneider and Klaus Schwarzenberger are also the co-authors of the business bestsellers “This is Service Design Thinking” and “This is Service Design Doing”. We apply co-creative methods to develop tools in close collaboration with our users.

Meeting Partner



Overflow is the world’s first user flow diagramming tool tailored for product and design teams. Reinventing how user flow diagramming should be done, Overflow empowers individuals and teams to communicate their work in a new, impactful way. 

As a powerful cross-platform tool that integrates seamlessly with the most popular design tools, Overflow helps quickly turn static designs into playable user flow diagrams that tell a story. Users can create, present, print and share user flows, all in one place.

Overflow is a product of PROTOIO Inc., the software vendor behind the popular prototyping platform Proto.io.