MarketsandMarkets

Product Marketing Best Practices Virtual Conference (Time Zone -Eastern Standard Time (EST))

7th & 8th December 2020

Process of marketing does not stop with the product launch but continues thereafter to ensure enhanced customer experience and customized solutions throughout product's lifecycle. Smart marketing solutions opted by organizations contribute to the holistic view over the depth of any industry, economically and contemporarily. 

 

Smarter the solutions, better the outcomes! To witness whys of product marketing, the stories of customer needs & satisfaction and learning the attribute of product marketing enablers, coming directly from the experts; MarketsandMarkets Product Marketing  Best Practices Conference is a one-stop platform to learn & network!

WHAT TO EXPECT

  • Product marketing-a necessity
  • Product marketing mix through consumer needs
  • Product customization for business requirements
  • Secrets to be chosen by the buyers
  • Go to marketing strategies & sales enablement
  • Customer advocacy & customer loyalty
  • Key differentiating product elements & go to marketing tools

Heads, VPs, Leads, Managers, from AI/ML, Analytics & IT security firms from the departments of:

  • Product marketing
  • Product strategy
  • Product Intelligence
  • Market intelligence
  • Marketing
  • Growth strategy
  • Strategic marketing

CONFERENCE AGENDA

Online registrations

 08:30 - 09:00

Opening note by MaketsandMarkets

 09:00 - 09:05

Opening remarks by Chairperson

 09:05 - 09:10

Accelerating Revenue in 2021 with 360Quadrants

Agney Sugla

Agney Sugla, Vice President, MarketsandMarkets™

 09:10 - 09:30

PRODUCT MARKETING- A NECESSITY

Agile Product Marketing in a time of crisis

Muneyb Minhazuddin

Muneyb Minhazuddin, VP Product Marketing, VMware

 09:30 - 09:55

Building a product marketing practice - From elective to essential

Sashindar Rajasekaran

Sashindar Rajasekaran, Senior Product Marketing Manager, Whatfix

 09:55 - 10:20

GTM enablement in the buyer-centric era

Jam Khan

Jam Khan, Vice President, Product Marketing, Seismic

 10:20 - 10:50

THE SCIENCE AND ART OF STORY TELLING

Product marketing in COVID times

Bryan Dsouza

Bryan Dsouza, Senior Product Marketing Manager, Microsoft

 10:50 - 11:15

The Future of Product Marketing

Sean Broderick

Sean Broderick, Senior Manager Product Marketing, Altify

 11:15 - 11:40

Embrace the ultimate challenge: Influence without Authority

Vivek Bharathi

Vivek Bharathi, Senior Product Marketing Manager, IBM Watson

 11:40 - 12:05

Turning customers into valuable marketing assets

 12:05 - 12:30

Category Creation and Product Marketing’s role

Mandy Schafer

Mandy Schafer, Senior Director of Product Marketing, Chartio

 12:30 - 12:55

Audience Demystified: 5 secrets to get your buyers to choose you

Nikita Ajmera

Nikita Ajmera, Global Marketing Strategist, IBM

 12:55 - 13:20

How to retain and engage your customers with messaging and storytelling: 10 best practices

Katie Samuelson

Katie Samuelson, Senior Product Marketing Manager, Robin

 13:20 - 13:45

Closing remarks from Chairman

 13:45 - 13:50

Networking Break

13:50 - 14:15

End of Day 1

 14:15 - 14:15

Online registrations

 08:30 - 09:00

Opening note by MarketsandMarkets

 09:00 - 09:05

Opening remarks by Chairperson

 09:05 - 09:10

PRODUCT MARKETING ENABLERS

Creating compelling narratives for increasingly technical offerings

Angelia McFarland

Angelia McFarland, Director, Product Marketing,PowerEdge and OpenManage, Dell EMC

 09:10 - 09:35

Product led growth - sharing our GTM and launch process for complex hardware products

Jennifer Milne

Jennifer Milne, Head of Product Marketing,  Formlabs

 09:35 - 10:00

Creating (Virtual) marketing sizzle in a B2B product launch

Arjun Desai

Arjun Desai, Product Marketing Manager, LinkedIn

 10:00 - 10:25

How to Make Product Marketing a Strategic function at your workplace

Parag Pathak

Parag Pathak, Team Lead Product Marketing, IBM

10:25 - 10:50

Product Marketing in Startups; an evolving role

Aishwarya Tipnis

Aishwarya Tipnis, Associate Director, Product Marketing, upGrad

 10:50 - 11:15

Product Marketing Fundamentals: How to build an effective messaging strategy

Sarah Din

Sarah Din, Vice President Product Marketing, Unbabel

 11:15 - 11:40

Why we all get storytelling wrong, and how Product Marketing can fix it

Alan McAlpine

Alan McAlpine, Product Marketing Manager, Onfido

 11:40 - 12:05

The Value in Validation

Swati Patel

Swati Patel, Senior Product Marketing Manager , LinkedIn

 12:05 - 12:30

Cross Organizational Alignment using OKR: LastPass Case Study

Aaron Brennan

Aaron Brennan, Director of Product Marketing and Product Management, airSlate

 12:30 - 12:55

Closing remarks by Chairperson

 12:55 - 13:00

End of the Confrence

 13:00 - 13:00

SPEAKERS

Sarah Din

Sarah Din

Vice President Product Marketing, Unbabel

Muneyb Minhazuddin

Muneyb Minhazuddin

VP Product Marketing, VMware

Jennifer Milne

Jennifer Milne

Head of Product Marketing,  Formlabs

Angelia McFarland

Angelia McFarland

Director, Product Marketing,PowerEdge and OpenManage, Dell EMC

Alan McAlpine

Alan McAlpine

Product Marketing Manager, Onfido

Nikita Ajmera

Nikita Ajmera

Global Marketing Strategist, IBM

Bryan Dsouza

Bryan Dsouza

Senior Product Marketing Manager, Microsoft

Arjun Desai

Arjun Desai

Product Marketing Manager, LinkedIn

Sean Broderick

Sean Broderick

Senior Manager Product Marketing, Altify

Sashindar Rajasekaran

Sashindar Rajasekaran

Senior Product Marketing Manager, Whatfix

Swati Patel

Swati Patel

Senior Product Marketing Manager , LinkedIn

Katie Samuelson

Katie Samuelson

Senior Product Marketing Manager, Robin

Parag Pathak

Parag Pathak

Team Lead Product Marketing, IBM

Mandy Schafer

Mandy Schafer

Senior Director of Product Marketing, Chartio

Vivek Bharathi

Vivek Bharathi

Senior Product Marketing Manager, IBM Watson

Aishwarya Tipnis

Aishwarya Tipnis

Associate Director, Product Marketing, upGrad

Jam Khan

Jam Khan

Vice President, Product Marketing, Seismic

Agney Sugla

Agney Sugla

Vice President, MarketsandMarkets™

Aaron Brennan

Aaron Brennan

Director of Product Marketing and Product Management, airSlate

SPONSORS

Seismic

24/7 Customer Support

Asia Office

Phone : +91 20 48598285
[email protected]

USA Office

Phone : +1-888600-6441
[email protected]