MarketsandMarkets Product Marketing Best Practices Virtual Conference

CONFERENCE AGENDA

Online registrations	08:30 - 09:00
Opening note by MaketsandMarkets	09:00 - 09:05
Opening remarks by Chairperson	09:05 - 09:10
Accelerating Revenue in 2021 with 360Quadrants Agney Sugla, Vice President, MarketsandMarkets™	09:10 - 09:30
PRODUCT MARKETING- A NECESSITY
Agile Product Marketing in a time of crisis Muneyb Minhazuddin, VP Product Marketing, VMware	09:30 - 09:55
Building a product marketing practice - From elective to essential Sashindar Rajasekaran, Senior Product Marketing Manager, Whatfix	09:55 - 10:20
GTM enablement in the buyer-centric era Jam Khan, Vice President, Product Marketing, Seismic	10:20 - 10:50
THE SCIENCE AND ART OF STORY TELLING
Product marketing in COVID times Bryan Dsouza, Senior Product Marketing Manager, Microsoft	10:50 - 11:15
The Future of Product Marketing Sean Broderick, Senior Manager Product Marketing, Altify	11:15 - 11:40
Embrace the ultimate challenge: Influence without Authority Vivek Bharathi, Senior Product Marketing Manager, IBM Watson	11:40 - 12:05
Turning customers into valuable marketing assets	12:05 - 12:30
Category Creation and Product Marketing’s role Mandy Schafer, Senior Director of Product Marketing, Chartio	12:30 - 12:55
Audience Demystified: 5 secrets to get your buyers to choose you Nikita Ajmera, Global Marketing Strategist, IBM	12:55 - 13:20
How to retain and engage your customers with messaging and storytelling: 10 best practices Katie Samuelson, Senior Product Marketing Manager, Robin	13:20 - 13:45
Closing remarks from Chairman	13:45 - 13:50
Networking Break	13:50 - 14:15
End of Day 1	14:15 - 14:15

Online registrations	08:30 - 09:00
Opening note by MarketsandMarkets	09:00 - 09:05
Opening remarks by Chairperson	09:05 - 09:10
PRODUCT MARKETING ENABLERS
Creating compelling narratives for increasingly technical offerings Angelia McFarland, Director, Product Marketing,PowerEdge and OpenManage, Dell EMC	09:10 - 09:35
Product led growth - sharing our GTM and launch process for complex hardware products Jennifer Milne, Head of Product Marketing, Formlabs	09:35 - 10:00
Creating (Virtual) marketing sizzle in a B2B product launch Arjun Desai, Product Marketing Manager, LinkedIn	10:00 - 10:25
How to Make Product Marketing a Strategic function at your workplace Parag Pathak, Team Lead Product Marketing, IBM	10:25 - 10:50
Product Marketing in Startups; an evolving role Aishwarya Tipnis, Associate Director, Product Marketing, upGrad	10:50 - 11:15
Product Marketing Fundamentals: How to build an effective messaging strategy Sarah Din, Vice President Product Marketing, Unbabel	11:15 - 11:40
Why we all get storytelling wrong, and how Product Marketing can fix it Alan McAlpine, Product Marketing Manager, Onfido	11:40 - 12:05
The Value in Validation Swati Patel, Senior Product Marketing Manager , LinkedIn	12:05 - 12:30
Cross Organizational Alignment using OKR: LastPass Case Study Aaron Brennan, Director of Product Marketing and Product Management, airSlate	12:30 - 12:55
Closing remarks by Chairperson	12:55 - 13:00
End of the Confrence	13:00 - 13:00