MarketsandMarkets Competitive and Market Intelligence Virtual Excellence Series-EU (Time Zone - CEST)

7th - 8th October

EVENT OVERVIEW

TRANSFORM INTELLIGENCE INTO BUSINESS ECONOMIES

Market intelligence provides a comprehensive perspective of any industry’s depth, both economically and philosophically. Organizations cannot afford to scrimp on acquiring market knowledge in today’s fast-paced economy. Missing up on these advantages can be the difference between success and failure.

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Real world use cases with cross industry MI/CI thought leaders
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Technology disruptions consisting engaging innovations, ROI Strategy, UI/UX visions and Lean Management   
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Broad ecosystem engagement with pragmatic CxOs, cross-functional experts, Customer Centric Strategies

Explore new business strategies to gain a competitive edge at 2nd Edition MarketsandMarkets Competitive and Market Intelligence Virtual Excellence Series-EU, scheduled to be held on 7th - 8th October 2021. Join us for a two-day virtual conference to discuss challenges, opportunities to create effective and efficient business practices.

WHAT TO EXPECT

  • How to maximize the value of investments (ROI) using MI and CI?
  • How are different companies changing and how competitors are adapting to a new covid-post covid world?
  • How cloud vendors promote a multi-cloud strategy?
  • How companies are enhancing and maximizing their relationships, loyalty and lifetime value with their clients using Market intelligence?
  • Discussing use cases to understand the strength of customers: how are competitors accessing the data, what kind of data are they buying?

CEOs/Presidents, MDs, CCOs/CMOs/CDOs, Chief Executives, Directors, Vice Presidents, Department Heads, Leaders, Managers, Scientists and Technologists specializing in Active Organization-Market Intelligence/ Competitive Intelligence/ Business Intelligence or, Active business unit working closely with the above groups along with core organizational professionals like

  • Market Analyst
  • Social analytics/social insights
  • Competitive insights
  • Consumer Insights
  • Market Research
  • Financial insights analysis
  • Marketing executive etc

  • Understanding the hot analytical approaches that every MI CI practitioner should be aware of
  • To get an insight into different use cases involving data collection.
  • Understanding the most effective ways to integrate Market Intelligence to provide insight.
  • Exploring the best practises out there to leverage diff tools and techniques, & reading competitors move?

CONFERENCE AGENDA

Online Registrations

 09:00 - 09:20

Opening note by MarketsandMarkets

 09:20 - 09:25

Opening remarks by Chairperson

 09:25 - 09:30

CALCULATING THE EFFICIENCY OF YOUR INTELLIGENCE EFFORTS

Tools and techniques for delivering actionable competitive intelligence to empower sales and service staff to win business and retain revenues as well as enable product teams to prioritize and innovate.

Mark Galvin

Mark Galvin, Senior Director of Product Strategy, Infobip

 09:30 - 10:00

World’s first market intelligence cloud to help your business become relevant to your customers

Krishnan Chatterjee

Krishnan Chatterjee , Chief Operating Officer, MarketsandMarkets

 10:00 - 10:20

How companies are enhancing and maximizing their relationships, loyalty and lifetime value with their clients using Market intelligence?

Karin Humar

Karin Humar, Strategic Marketing Manager, AVS, Trelleborg

 10:20 - 10:50

How organisations are utilising market data to improve and maximise their connections with their clients

Vivek Sharma

Vivek Sharma, IoT Capability & Executive Strategic Partnership, Bosch

 10:50 - 11:20

Networking Break

 11:20 - 11:30

DATA DRIVEN ANALYTICS FOR SMARTER DECISIONS

Panel Discussion: Ensuring reliable continuous insights in a constantly changing world

 11:30 - 12:10

Leveraging data analysis to deepen customer relationships through market intelligence

Luca Russignan

Luca Russignan, Director, Insurance Market Intelligence Strategic Analysis, Capgemini

 12:10 - 12:40

Explaining uses cases on: How can you create an intelligent ecosystem and obliterate different challenges?

Elvys Nunes

Elvys Nunes, Head of Insights & Analytics, Reckit

 12:40 - 13:10

Closing remarks by Chairperson

 13:10 - 13:15

End of day 1

 13:15 - 13:15

Online Registrations

 09:00 - 09:20

Opening note by MarketsandMarkets

 09:20 - 09:25

Opening Remarks by Chairperson

 09:25 - 09:30

DIGITAL TRANSFORMATION AND CLOUD JOURNEY

Striking the right balance between market research and advisory

Daniel Cho

Daniel Cho , Head of Pricing Strategy Centre of Excellence, Phillips

 09:30 - 10:00

Business intelligence in the digital era: trust vs information

Carlo Musso

Carlo Musso, Head of studies, Leonardo

 10:00 - 10:30

The curse of Information Overload and how to create an effective man-machine engine to gain actionable insights

Steven Coates

Steven Coates, CEO, Brainnwave

 10:30 - 11:00

Networking Break

 11:00 - 11:10

Generating insights from Unstructured data - Pitfalls and challenges

Erik Karlsson

Erik Karlsson, Strategic Intelligence Analyst, Ericsson

 11:10 - 11:40

ALL ABOUT ETHICS AND OVERCOMING CHALLENGES

Identifying future trends and securing a competitive advantage in the marketplace

Florian Heyden

Florian Heyden, Consumer and Market Insights Leader, Nestle

 11:40 - 12:10

Closing remarks by Chairperson

 12:20 - 12:25

End of Conference

 12:25 - 12:25

SPEAKERS

Karin Humar

Karin Humar

Strategic Marketing Manager, AVS, Trelleborg

Luca Russignan

Luca Russignan

Director, Insurance Market Intelligence Strategic Analysis, Capgemini

Carlo Musso

Carlo Musso

Head of studies, Leonardo

Andrew Cosgrove

Andrew Cosgrove

Global Business Insights Leader, EY

Vivek Sharma

Vivek Sharma

IoT Capability & Executive Strategic Partnership, Bosch

Omur Oztas

Omur Oztas

Digital Innovation Lead ViiV Tech, GSK

Erik Karlsson

Erik Karlsson

Strategic Intelligence Analyst, Ericsson

PARTNERS

The Internet Service Providers Association
CMO Council
IMCI Magazine

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