cmo-roundtable-account-based-marketing
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MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 1)

Exploring the Progressively Changing Role of a CMO in the Currently Volatile Economy?

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off -A Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

EVENT FORMAT:

  • 90 minutes of brainstorming among 5 great minds will aim at bringing out a tangible action plan which can be used as an event takeaway for all attendees
  • Just like a live workshop, focused on the most critical issues of today and future. Real-world topics having a material economic impact while identifying new 20% to replace existing 80%
  • A round-table format, bringing a small group of 4 Top C-suites from core/adjacent/ connected industries together to reveal Actionable Intelligence

What to Expect

Key
Highlights

  • Diverse knowledge of marketing success stories from multiple domain leaders, enabling our audience to explore multi-channel use cases
     
  • Discussion on Marketing Tactics and Strategies that impacts Account Based Marketing

Major Areas of Focus

  • With the rise of ABM, even your competitors are doing ABM, how can you set yourself apart from them?
     
  • How to measure your ABM program effectiveness?
     
  • How to ensure desired ROI achievement in your ABM efforts?
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