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MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 1)

Exploring the Progressively Changing Role of a CMO in the Currently Volatile Economy?

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off -A Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

EVENT FORMAT:

  • 90 minutes of brainstorming among 5 great minds will aim at bringing out a tangible action plan which can be used as an event takeaway for all attendees
  • Just like a live workshop, focused on the most critical issues of today and future. Real-world topics having a material economic impact while identifying new 20% to replace existing 80%
  • A round-table format, bringing a small group of 4 Top C-suites from core/adjacent/ connected industries together to reveal Actionable Intelligence

What to Expect

Key
Highlights

  • Diverse knowledge of marketing success stories from multiple domain leaders, enabling our audience to explore multi-channel use cases
     
  • Discussion on Marketing Tactics and Strategies that impacts Account Based Marketing

Major Areas of Focus

  • With the rise of ABM, even your competitors are doing ABM, how can you set yourself apart from them?
     
  • How to measure your ABM program effectiveness?
     
  • How to ensure desired ROI achievement in your ABM efforts?

Conference Agenda

ROUNDTABLE QUESTIONS:

  • What Marketing Tactics and Strategies directly impact ABM?
     
  • How do you execute a differentiated ABM strategy that makes you stand out among increasing competition?
     
  • Which innovative ABM strategies can be deployed for effective proliferation in your key accounts?
     
  • Exploring pathways to succeeding in the face ofagainst novel challenges & disruptions

Conference Speakers

Confirmed Speakers

Amit Shah

Amit Shah

Chief Marketing Officer, Zycus

Oindrila Das

Oindrila Das

Associate Director, MarketsandMarkets

David Moreno

David Moreno

Chief Marketing Officer, Virtualware

Sudhanshu Tripathi

Sudhanshu Tripathi

Chief Marketing Officer, Quickheal

Mark Ogne

Mark Ogne

Chief Marketing Officer, MRP

Darshan Watve

Darshan Watve

Vice President, MarketsandMarkets

View All Speakers
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