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MarketsandMarkets CMO Roundtable - Account Based Marketing (Edition 2)

Exploring the Progressively Changing Role of a CMO in the Currently Volatile Economy?

The role of today’s CMO is not only limited to marketing activities but also responsible for being a revenue driver of a business. A CMO faces many challenges, and quality insights and networking opportunities are hard to come by. The CMO Talks Spin-off -A Round Table Initiative by MarketsandMarkets aims to rectify those pain points by bringing together top thought leaders in the business world – exploring the dimensions and ramifications of this new age of ever-evolving leadership roles.

What to Expect

Key
Highlights

  • Diverse knowledge of marketing success stories from multiple domain leaders, enabling our audience to explore multi-channel use cases
     
  • Discussion on Marketing Tactics and Strategies that impacts Account Based Marketing

Why Attend?

  • With the rise of ABM, even your competitors are doing ABM, how can you set yourself apart from them?
     
  • How to measure your ABM program effectiveness?
     
  • How to ensure desired ROI achievement in your ABM efforts?

Conference Agenda

ROUNDTABLE QUESTIONS:

  • What Marketing Tactics and Strategies directly impact ABM?
  • How do you execute a differentiated ABM strategy that makes you stand out among increasing competition?
  • Which innovative ABM strategies can be deployed for effective proliferation in your key accounts?
  • Exploring pathways to succeeding in the face ofagainst novel challenges & disruptions

Conference Speakers

Past Speakers

Vikrant Gaikwad

Vikrant Gaikwad

Head of Marketing – Relationship Incubation Group , Tata Consultancy Services

Ajeesh Venugopalan

Ajeesh Venugopalan

Chief Marketing Officer, Veryx Technologies

Joshua Kanter

Joshua Kanter

Chief Marketing Officer, Encora

Richard Jacobson

Richard Jacobson

Head of Account Based Marketing and Strategy, IBM

Darshan Watve

Darshan Watve

Vice President, MarketsandMarkets

Oindrila Das

Oindrila Das

Associate Director, MarketsandMarkets

View All Speakers
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