Name: Chief Revenue Officer Talk Series| Transformation in the role of CRO- Module 2 [Time-Zone EST]
Start: 2022-03-10
End: 2022-03-31

Chief Revenue Officer Talk Series| Transformation in the role of CRO- Module 2 [Time-Zone EST] MarketsandMarkets

10th March 2022

The CRO oversees operations, sales, company development, advertising and marketing, pricing, and revenue management. They recognize enhancing income overall performance, developing great product and pricing strategy, and delivering customer satisfaction. Their function is becoming increasingly essential in recurring revenue models like subscription-oriented models and retrieving customers as well as organising commercial enterprise relationships with new ones.

They are the individual in charge of a company’s revenue streams. Leveraging knowledge of the roles both sales and advertising play in driving growth, they have remaining accountability in aligning all sales-generating departments and building strategic partnerships.

Their cross-functional expertise ensures sales and marketing communicate well, share information, and collaborate in content creation so that each messaging fits their target customers. working in industries as varied as financial services, IT, and advertising, a CRO who can lead your organisation in building alliances and collaborations increases the likelihood of higher profitability and achievement.

In a subscription-based economy, where companies are investing big time on annuity revenue models, role of CROs is not only becoming increasingly important for the internal CXO community but also gaining importance for investors and venture capitalists.

Encompassed in a 5 module virtual series of 60 minutes each, this gathering of 500+ nation’s top sales & revenue leaders will get benefitted from 5 hours of keynotes, fireside chats, interactive panels, and endless networking opportunities with captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO.

WHAT TO EXPECT

5 modules virtual series of 60 minutes each
Each module of keynote, fireside chats, and interactive panel
Modules will be a virtual 60-minute session followed by 10 minutes of Q&A with a moderator
Captivating content aimed at transforming the way you meet goals and will provide an ensured success pathway to become a successful CRO

What is the shift you have to make from being a cost center to a profit center leader?
What are the challenges at the organizational or business level when it comes to differentiating between the sales process and customer value realization?
How do you foster the culture of trying to do things without the fear of failure?

24th March 2022 -Module 3: Investor Perspective for the role of CRO
11th April 2022 - Module 4: What experience makes for the perfect CRO?
25th April 2022 -Module 5: Role of CRO Embracing Market Disruptions