3rd Edition MarketsandMarkets

Marketing Innovation and Leadership Virtual Summit - US (Time Zone - EASTERN STANDARD TIME (EST)

15th - 16th November 2021

Exploring CMO role with new trends and defining the new phase of Marketing in new normal.

The businesses have witnessed changes like never before and so do the Marketing world. It has become imperative for professionals to change the way of thinking and analyzing the market potential and challenges. CMO’s of today are gearing up with new insights, creativity, and analytics to turn business profitable ad meaningful.

The CMO conference aims to tap the creativity aspect of professionals and determine how they can use resources to generate revenue and meet business purpose. How will the leaders adapt to paradigm shift? Evolving role of CMO in different industries, trend identification and strategy, enhancing B2B customer experience and regulatory concerns are the key points conference will cover.

Participate and learn from top level CMO at 3rd Edition MarketsandMarkets Marketing Innovation and Leadership Virtual Summit - US to be held on 15th - 16th November 2021.

WHAT TO EXPECT

  • Adapting digital facilities for better marketing outreach
  • Evolving CMO approaches and challenges
  • Changing role of CMO in different industries
  • Marketing Mix and its effectiveness in dynamic markets
  • Trend indication and effective strategies for future.
  • Shift in Marketing paradigm.

  • Chief Marketing Officers
  • Senior Vice Presidents-Marketing
  • Vice Presidents Marketing
  • Senior Marketing Manager
  • Global Marketing Officer
  • Marketing Director
  • Global Marketing Officer
  • Chief Growth Officer
  • EVP & Global Chief strategy Marketing officer
  • CMO & COO Global Experiential Marketing
  • SVPand Chief Marketing and Digital Customer Experience
  • Chief brand & Innovation Marketing Officer
  • Executive Vice President and Chief Marketing and Revenue Officer

CONFERENCE AGENDA

Opening note by MarketsandMarkets

 10:30 - 10:40

Opening remark by chairperson

 10:40 - 10:45

EXPLORING MARKETING STRATEGIES AND CHALLENGES

How leaders adapt strategy to address evolving expectations of B2B customers

Analisa Dominic

Analisa Dominic, Chief Marketing Officer, Opengear

 10:45 - 11:15

The importance of moving quickly to adapt messaging and the role content can play - “Speed to Market-ing”

Randy Frisch

Randy Frisch, Chief Marketing Officer, Uberflip

 11:15 - 11:45

World’s first market intelligence cloud to help your business become relevant to your customers

Skyler King

Skyler King, Vice President of Sales - North America, MarketsandMarkets

 11:45 - 12:15

Panel Discussion - How to utilize thought leadership as an enabler to differentiate your proposition?

 12:15 - 12:55

Growing importance in tech of Talent Marketing

Joshua Kanter

Joshua Kanter, Chief Marketing Officer, Encora

 12:55 - 13:25

Changing role of Marketers in different industries

Damon Harrell

Damon Harrell, Vice President, Marketing, Alkermes

 13:25 - 13:55

Closing remarks by Chairperson

 13:55 - 14:00

Networking and One-on-One Meetings on the event portal

 14:00 - 15:00

Opening note by MarketsandMarkets

10:30 - 10:40

Opening remarks by chairperson

 10:40 - 10:45

The anatomy of a modern marketing team

Kerry Desberg

Kerry Desberg, Chief Marketing Officer, Impartner Software

 10:45 - 11:15

The Value and impact of creative leadership

Adam Morgan

Adam Morgan, Executive Creative Director, Adobe

 11:15 - 11:45

New B2B Buyers Journeys and implications to marketing

Sandra Moran

Sandra Moran, Chief Marketing Oficer, Workforce Software

 11:45 - 12:15

Panel Discussion- The journey of marketing from feature-based messaging to outcome-based messaging

 12:15 - 12:55

Making remote work: work”

Adam Bleibtreu

Adam Bleibtreu, Chief Marketing Officer, ASGN

 12:55 - 13:25

Closing Remarks by chairperson

 13:25 - 13:30

End of Conference

 13:30 - 13:30

SPEAKERS

Joshua Kanter

Joshua Kanter

Chief Marketing Officer, Encora

Skyler King

Skyler King

Vice President of Sales - North America, MarketsandMarkets

Sandra Moran

Sandra Moran

Chief Marketing Oficer, Workforce Software

Analisa Dominic

Analisa Dominic

Chief Marketing Officer, Opengear

Randy Frisch

Randy Frisch

Chief Marketing Officer, Uberflip

Matthew Royse

Matthew Royse

Marketing Director, Syntax

Kerry Desberg

Kerry Desberg

Chief Marketing Officer, Impartner Software

Adam Bleibtreu

Adam Bleibtreu

Chief Marketing Officer, ASGN

Adam Morgan

Adam Morgan

Executive Creative Director, Adobe

Lalit Wadhwa

Lalit Wadhwa

EVP & Chief Technology Officer, Encora Inc.

Damon Harrell

Damon Harrell

Vice President, Marketing, Alkermes

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