{"id":512,"date":"2020-01-15T12:08:56","date_gmt":"2020-01-15T12:08:56","guid":{"rendered":"http:\/\/events.marketsandmarkets.com\/blog\/?p=512"},"modified":"2020-01-15T12:09:28","modified_gmt":"2020-01-15T12:09:28","slug":"building-a-future-ready-martech-strategy-at-the-marketsandmarkets-martech-innovation-leadership-summit-a-combination-of-artificial-intelligence-machine-learning-big-data-and-customer-exp","status":"publish","type":"post","link":"https:\/\/events.marketsandmarkets.com\/blognew\/building-a-future-ready-martech-strategy-at-the-marketsandmarkets-martech-innovation-leadership-summit-a-combination-of-artificial-intelligence-machine-learning-big-data-and-customer-exp\/","title":{"rendered":"Building A Future-Ready MarTech Strategy at the MarketsandMarkets MarTech Innovation &#038; Leadership Summit \u2013 A combination of Artificial Intelligence, Machine Learning, Big Data and Customer Experience"},"content":{"rendered":"\n<p>London, United Kingdom, 15<sup>th<\/sup>\nJanuary &#8211; The <strong>MarketsandMarkets MarTech\nInnovation &amp; Leadership Summit<\/strong> scheduled to be held on <strong>26th \u2013 27th March 2020<\/strong> in <strong>London -UK <\/strong>will host Industry Giants\nsuch as <strong><em>HubSpot, Google, BNY Mellon, Tata Global Beverages, Microsoft, IBM iX,\nOracle, eBAY, HCL Technologies, Adidas, Hewlett Packard Enterprise\u200b <\/em><\/strong>to\npresent their most recent innovations, new marketing strategies and\ntechnologies which will give our attendees a complete understanding about the\nmarketing landscape in 2020. <\/p>\n\n\n\n<p>The Summit will gather 35+\nleading industry speakers and 150+ professionals. The 2-day event will focus on\nthe latest industry trends, advancements and future growth in the marketing industry\nwith the help of expert keynote presentations, live case studies and\nbreakthrough panel sessions.<\/p>\n\n\n\n<p><strong>Dell Technologies, Microsoft, Capgemini, Mastercard, Shell, HSBC,\nHoriba, Royal Bank of Scotland, Banco Santander, Zizoo, Visa, ABB, 3M, Cox\nAutomotive,<\/strong> <strong>Huawei Technologies,\nGSK, Telegraph, Barclays, Unilever, and EY<\/strong> are just a few of the\norganizations who are sending their teams to the event.<\/p>\n\n\n\n<p><strong>Scott Brinker, VP Platform Ecosystem, HubSpot <\/strong>will be giving a\nkeynote presentation about how \u201cMarketing technology and operations has been\naccepted as a critical function for executing successful marketing programs and\ndelivering a remarkable customer experience.\u201d During his presentation, he will\ndeep dive into the rise of citizen developers and what it means for marketing, Centralized\nmartech that empowers decentralized marketing, why marketing enablement is just\nas important as sales enablement and Designing for change in your marketing\norganization.<\/p>\n\n\n\n<p>Scott will also\ndistill <em>\u201cThe New Rules of Marketing\nTechnology &amp; Operations\u201d<\/em> embraced by best-in-class marketing teams for:<\/p>\n\n\n\n<ul><li>Centralization,<\/li><li>Automation, <\/li><li>Decentralization, <\/li><li>Humanization, and <\/li><li>Continuous change<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Apart from Scott, we will be having another keynote presentation on \u201cImpacts of AI\/ML on Organizational Intelligence and Strategy Development\u201d which will be given by Paul Santilli, WW OEM Industry Intelligence &amp; Strategy, Hewlett Packard Enterprise. The presentation will cover provisions around AI\/ML applications in Intelligence, Strategy Development processes to conform to Industry Disruption, Traditional vs Progressive Intelligence Acquisition and Analytics and Organizational Implications around Big Data Decisions and Execution<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"600\" height=\"170\" src=\"http:\/\/events.marketsandmarkets.com\/blog\/wp-content\/uploads\/2020\/01\/MarTech-Innovation-Leadership-Summit_600x170.jpg\" alt=\"\" class=\"wp-image-496\" srcset=\"https:\/\/events.marketsandmarkets.com\/blognew\/wp-content\/uploads\/2020\/01\/MarTech-Innovation-Leadership-Summit_600x170.jpg 600w, https:\/\/events.marketsandmarkets.com\/blognew\/wp-content\/uploads\/2020\/01\/MarTech-Innovation-Leadership-Summit_600x170-200x57.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>The event overview, registration details and complete speaker\nlist are available on the official website. You can also download the complete\nagenda to identify the potential interest in the conference on this page \u2013 <a href=\"https:\/\/bit.ly\/35mpFJI\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/35mpFJI<\/a> oryou can\ndirectly email on<a href=\"mailto:events@marketsandmarkets.com?subject=Registration%20for%20the%20MarketsandMarkets%20Martech%20Innovation%20Leadership%20Summit\">events@marketsandmarkets.com<\/a><strong> <\/strong>asking for\nmore details, your queries and provide feedback.<\/p>\n\n\n\n<p>Markets and Markets Conferences (MnM Conferences) produces global summits, congresses and conferences bringing together key industry experts from academia and industry, fostering the exchange of ideas and the latest research through cutting edge conference programs, interactive panel, and round table discussions. Conferences are currently held or planned in the UK, Europe, the USA and across Asia.<\/p>\n\n\n\n<p>Contact Person \u2013 Shardul Oza<\/p>\n\n\n\n<p>\n\nEmail: shardul.oza@marketsandmarkets.com\n\n<\/p>\n\n\n\n<p>Contact Number &#8211; +91 020 48598 285<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London, United Kingdom, 15th January &#8211; The MarketsandMarkets MarTech Innovation &amp; Leadership Summit scheduled to be held on 26th \u2013 27th March 2020 in London -UK will host Industry Giants such as HubSpot, Google, BNY Mellon, Tata Global Beverages, Microsoft, IBM iX, Oracle, eBAY, HCL Technologies, Adidas, Hewlett Packard Enterprise\u200b to present their most recent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false},"categories":[1],"tags":[18,208,203,207,204,209,206,35,190,205,211],"_links":{"self":[{"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/posts\/512"}],"collection":[{"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":2,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/posts\/512\/revisions\/515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/media\/513"}],"wp:attachment":[{"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.marketsandmarkets.com\/blognew\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}