Liliana Caimacan: <\/strong>The leadership, as well as the structure in a company nowadays, need to become more agile, lean and fast-paced to be able to adapt to the new and fast-changing environment, take fast decisions to be able to satisfy consumer needs in the best possible way. We are moving away from the traditional business structure and moving more towards one able to change and adapt in line with the business needs. WE see more and more companies using the \u2018squad\u2019 type of structure which allows a higher level of focus and agility to deliver projects in a shorter period of time and also use the resources in the most effective way.<\/p>\n\n\n\n Question: <\/strong>Why\nis there a need to focus on so many digital marketing strategies?<\/p>\n\n\n\n Liliana Caimacan: <\/strong>Having access to a higher amount of data is easier to better target consumers and deliver them personalized products and services, but at the same time the challenge remains on what kind of data we use and how best to interpret them to get the best insights. In this context, a company needs to develop a wider range of digital marketing strategies able to deliver the best engagement rate for each specific target group’s passion points and needs. <\/p>\n\n\n\n Question: <\/strong>What\nare the key deliverables of your talk? <\/p>\n\n\n\n Liliana Caimacan: <\/strong>Help the audience understand how important is to build strong brands through Purpose. How important is for brands to be authentic and relevant for consumers, be close to them and have an impact on society, people’s life or environment. <\/p>\n\n\n\n My talk will try to answer the following questions:<\/p>\n\n\n\n \u2022 What means to build meaningful and purposeful brands<\/p>\n\n\n\n \u2022 How brands drive\ngrowth throw purpose<\/p>\n\n\n\n \u2022 Dos and don\u2019ts when\nbuilding brands with purpose<\/p>\n\n\n\n \u2022 Risks of losing\ncredibility and appealing if not relevant, honest and authentic<\/p>\n\n\n\n Question: <\/strong>Where\nand how do you see \u201cMarTech\u201d evolving in your industry 5-10 years down the\nline? How is it the next trend-setter? <\/p>\n\n\n\n Liliana Caimacan: <\/strong>I strongly believe the MarTech t will have a strong impact in the further development of marketing as is bringing together the marketing and brands world and the tech world, aiming to identify solutions to support business growth, deliver consumer-centric solutions to a wide range of problems or needs. Trust it will become a new way of doing marketing. The next trend I believe is personalization and going back to human interaction in a creative way.<\/p>\n\n\n\n Mrs Liliana Caimacan is one of the speakers of the MarketsandMarkets MarTech Innovation & Leadership Summit<\/strong> being held on 26 – 27 March 2020 at the Business Design Centre – 52 Upper St, The Angel, London, United Kingdom.<\/strong> She will be presenting on Day 1 of the summit on the topic \u2013 \u2018Building strong brands through Purpose: One of the valuable intangible assets and one of the biggest risk\u2019. Know more about her presentation visit our website \u2013 https:\/\/bit.ly\/2NbsjLt<\/strong><\/a><\/p>\n\n\n\n![\"\"](\"http:\/\/events.marketsandmarkets.com\/blog\/wp-content\/uploads\/2020\/01\/MarTech-Innovation-Leadership-Summit_600x170.jpg\")
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